Manual VS Automated: Improving eCommerce Shipping

Boris Kwemo

14 Jan 24
Reading Time: 7 min

As competition in eCommerce intensifies, brands are seeking more effective ways to streamline their processes and optimize customer experience. One key area of focus that often impacts customer satisfaction and conversion rates is shipping. While some companies still stick to traditional manual shipping processes, many are embracing the automation wave, aiming to leverage its efficiency and accuracy to improve their shipping operations.

In this blog post, we will delve deep into the two main methods of handling eCommerce shipping - manual and automated. We will compare their pros and cons and explore how the right shipping strategy can significantly improve your eCommerce conversion rate optimization (CRO). As ConvertMate, your trusted partner in harnessing data analysis and AI for eCommerce optimization, we aim to guide you through this critical aspect of your online business. Let's dive in!

Introduction to eCommerce Shipping

Understanding Manual Shipping

In the realm of eCommerce shipping, understanding the difference between manual and automated methods is crucial for every store owner or marketer. Particularly, getting a grasp on manual shipping is the first step towards optimizing conversions and improving overall efficiency. Essentially, manual shipping involves handling every aspect of the shipping process personally. This includes packaging the product, calculating the shipping rate, choosing a shipping courier, printing shipping labels, and tracking the delivery until it reaches the customer.

Manual shipping offers a high level of control and can be effective for small-scale operations where shipping volumes are manageable. However, it can be time-consuming and prone to human errors that could potentially lead to customer dissatisfaction and lower conversion rates. For example, miscalculating shipping rates could result in customers being overcharged, or undercharging could eat into your profits. Similarly, manual tracking of deliveries is labor-intensive and inefficient when dealing with large volumes.

That being said, manual shipping can also have its advantages. For businesses that handle unique, high-value, or fragile items, manual shipping can provide the care and attention these products need. However, as your business expands and the volume of orders increases, the downsides of manual shipping start to outweigh its benefits. This is where considering an automated shipping solution comes into play.

Overview of Automated Shipping

In the realm of eCommerce, shipping is a crucial determinant of customer satisfaction and business success. The traditional, manual shipping process requires significant time and effort, and often causes errors that can adversely affect customer relationships and brand reputation. However, with the emergence of automation in the eCommerce sector, automated shipping has become an increasingly popular option for online retailers. Automating shipping processes not only improves efficiency, but also reduces the risk of human error, resulting in a more streamlined and reliable delivery process.

Automated shipping involves the use of technology to handle various shipping tasks such as label printing, packaging, dispatching, and tracking. With automation, businesses can handle large volumes of orders with precision and speed, providing a seamless shopping experience for their customers. Moreover, automated shipping solutions offer real-time updates, allowing both the retailer and the customer to track the progress of the shipment. This increases transparency, builds customer trust, and ultimately, enhances customer satisfaction and loyalty.

Despite the upfront investment required for implementing automated shipping, the long-term benefits it offers are substantial. In the battle of "Manual VS Automated: Improving eCommerce Shipping", automation emerges as the clear winner. The reduced likelihood of errors, increased efficiency, and improved customer experience that automated shipping provides make it a worthy investment for eCommerce businesses seeking to optimize their operations and boost their conversion rates.

The Challenges of Manual Shipping

Time and Resource Intensity

One of the primary challenges of manual shipping is its time and resource intensity. Each order requires individual attention, from processing the order, packaging the items, creating shipping labels, to finally shipping the product. This not only consumes a significant amount of time but also requires a considerable amount of human resources. It’s a labor-intensive process that can slow down your operations, negatively affecting your eCommerce store’s efficiency and productivity.

Additionally, manual shipping leaves more room for errors. Mistakes such as incorrect addresses or wrong items shipped are more likely to occur when everything is done manually. These errors not only cost you financially but can also damage your brand’s reputation. It can lead to customer dissatisfaction, repeated returns, and ultimately, loss of business.

Given these challenges, it becomes crucial for eCommerce store owners to find ways to streamline their shipping process. Embracing automation can be a game-changer in this respect. Automated shipping tools can help save time, reduce errors, and free up resources for other important tasks. They allow you to handle larger volumes of orders with ease, helping to improve your conversion rates and keep your customers satisfied.

Risks of Human Error

One of the major challenges of manual shipping is the risk of human error. Despite our best efforts, mistakes are bound to occur when humans are involved in a process. These errors could range from entering incorrect addresses, to sending the wrong product or even failing to dispatch an item altogether. Not only do these mistakes cost your ecommerce business time and money, they can also lead to customer dissatisfaction, damaging your reputation and potentially leading to lost sales.

While it’s easy to dismiss these as occasional missteps, the cumulative impact of these errors can be significant. Imagine the potential loss if you’re shipping hundreds of orders every day, and even a tiny percentage of these go awry due to human error. Moreover, rectifying these errors often involves a time-consuming and costly process of returns, refunds, and reshipments, further impacting your bottom line.

In an industry where competition is fierce and customer loyalty is hard earned, these risks are simply too great to ignore. That’s why more and more ecommerce store owners are turning towards automation as a solution. By automating your shipping, you can substantially reduce the risk of human errors, improve efficiency, and ultimately increase your conversion rate.Investing in automation isn’t just about staying ahead of the competition, it’s also about safeguarding your business against unnecessary risks.

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The Benefits of Automated Shipping

Efficiency and Accuracy

One of the significant advantages of automated shipping lies in its efficiency and accuracy. When compared to manual processes, automation significantly reduces the time spent on shipping tasks, thereby increasing productivity. Manual procedures often involve multiple steps such as order entry, sorting, packing, and shipping, each of which can be time-consuming and prone to errors. In contrast, an automated shipping system can handle these tasks simultaneously, speeding up the process while ensuring accuracy.

Human errors such as incorrect data input, mistakes in address or product details can lead to delays, lost packages, and dissatisfied customers. With automation, these errors are significantly reduced as the process relies on pre-defined algorithms which ensure a high level of precision. Thus, embracing automation in your shipping process not only bolsters efficiency but also increases the accuracy of your operations, leading to improved customer satisfaction and ultimately, higher conversion rates.

Moreover, the efficiency of automated shipping allows ecommerce store owners to keep up with the increasing demands of online shoppers who expect quick and reliable delivery. It also enables businesses to handle higher order volumes effortlessly during peak selling seasons. Hence, the benefits of automated shipping in terms of efficiency and accuracy are not just operational but also strategic, providing a competitive edge in the fast-paced ecommerce market.


One of the most significant advantages of automated shipping in eCommerce is its cost-effectiveness. Compared to manual methods, automated shipping can significantly decrease overhead costs and increase profitability. The efficiency obtained through automation reduces labor costs and eliminates the possibility of human error, which can often lead to costly mistakes. Furthermore, an automated shipping system can handle more orders in a shorter period, improving your overall productivity without incurring additional manpower costs.

Another critical aspect of cost-effectiveness in automated shipping relates to shipping rates. A well-integrated system can swiftly compare different carrier rates and choose the most economical choice based on package size, destination, and delivery timelines. This not only saves you money but also gives your customers a wider range of shipping options to choose from, thereby enhancing their overall shopping experience. With automated shipping, you’re not just saving money; you’re making your business more customer-friendly - a vital element for any eCommerce success story.

In conclusion, the cost-effectiveness of automated shipping makes it an essential tool for eCommerce businesses. It’s not just about making processes faster and more efficient; it’s about improving your bottom line by saving on costs and offering better customer service. So, if you’re looking to maximize your eCommerce store’s profitability, automated shipping should be high on your list of strategic priorities.

Transitioning from Manual to Automated Shipping

Steps to Implement Automation

Transitioning from manual to automated shipping can seem daunting, but by following a series of steps, the process can be made significantly easier. First and foremost, it’s important to conduct a thorough assessment of your current manual shipping operations. Identify any areas of inefficiency or error, and consider how automation could improve these processes. By identifying the problem areas, you’ll have a clear understanding of what needs to be addressed with automation.

Choosing the right automation software is another vital step. This choice will depend on the specific needs of your business. For instance, a high-volume store might require a more robust solution than a smaller business. Consider factors such as cost, scalability, ease of integration with your existing systems, and the level of customer support provided by the software provider. Don’t rush this decision - take your time to research and select the ideal tool that fits your ecommerce business.

Once you’ve selected the software, the next step is implementation. It’s advisable to implement the new system incrementally, rather than all at once. This allows for any issues to be identified and rectified in a controlled manner, minimizing any potential disruption to your business. Ensure all staff are fully trained on the new system and aware of the benefits it will bring to the company. This will help with the adoption process and ensure a smooth transition from manual to automated shipping.

Overcoming Transition Challenges

Transitioning from manual to automated shipping can be quite challenging, especially for an eCommerce store owner who has been accustomed to the traditional ways of doing things. However, the benefits of automation far outweigh the difficulties of change. Not only does it streamline operations, but it also significantly improves conversion rates and customer satisfaction. While the switch itself can be daunting, overcoming these challenges is absolutely achievable.

Identifying the right tools and strategies is the first hurdle to overcome. With so many automation tools out there, it’s crucial to select one that best fits your business needs. Take time to understand the different features and functionalities of various automation software. Pick one that can seamlessly integrate with your current systems, is easy to use, and can scale as your business grows. It’s also essential to provide staff training to ensure everyone is on the same page and can handle the new systems efficiently.

Managing the change is the next challenge. Change, no matter how beneficial, always comes with a degree of resistance. Communicate the benefits of the transition to your team and involve them in the process. This will not only help them understand the importance of the switch, but also make them feel valued and included. Likewise, be prepared for potential technical glitches during the transition and have a contingency plan in place. With careful planning, a well-thought-out strategy, and a positive attitude, overcoming transition challenges can be a smooth process.

Conclusion: Enhancing eCommerce with Automated Shipping

The Role of Automation in CRO

In the realm of Conversion Rate Optimization (CRO), automation plays a pivotal role, particularly in the eCommerce shipping sector. Automation not only increases efficiency but also enhances customer satisfaction, thereby leading to increased conversions. With automated shipping, eCommerce businesses can streamline their processes, reduce errors, and ensure timely delivery of products, which ultimately leads to an improved customer experience. This automation’s primary role is to eliminate manual tasks, thereby reducing the time and effort spent on shipping procedures.

Automation in eCommerce shipping also enables businesses to maintain accuracy in their operations, which is incredibly crucial in the competitive eCommerce landscape. Keeping track of inventory, updating customer information, and managing shipping details can all be automated. This not only reduces the chances of human error but also ensures that all processes are carried out accurately and promptly. Therefore, automation in eCommerce shipping directly contributes to CRO by enhancing customer satisfaction and trust.

In conclusion, the role of automation in eCommerce shipping cannot be overstated. The shift from manual processes to automated ones not only makes business operations more efficient, but also significantly improves the overall customer experience. The increased accuracy and efficiency brought about by automation directly contribute to an increase in conversion rates, thus making automation a key player in CRO. As an eCommerce store owner or marketer, tapping into this potential can give your business a significant competitive edge.

Future Trends in eCommerce Shipping

In the future, we can expect automated eCommerce shipping to become even more prominent, offering a streamlined and efficient method of dispatching goods. This is especially crucial as online shopping becomes the norm rather than the exception. Automated shipping systems allow eCommerce store owners to focus on other aspects of their business, such as enhancing product offerings or improving the overall customer experience. With the rise of Artificial Intelligence and Machine Learning, automated shipping systems will continue to become more intelligent, capable of learning from past patterns to improve efficiency and accuracy.

Automation not only simplifies the shipping process but also significantly reduces the risk of human error. This is particularly beneficial for eCommerce businesses that ship internationally, where errors can result in costly delays and customer dissatisfaction. Moreover, with the convenience of automated shipping, businesses can provide more accurate delivery estimates to their customers, enhancing transparency, and trust.

In conclusion, if eCommerce businesses want to stay competitive and increase their conversion rates, investing in automated shipping solutions is a smart move. While manual shipping processes may have worked in the past, the eCommerce landscape is rapidly evolving, and businesses must adapt to meet the changing needs of their customers. Automated shipping is not just a trend, but a fundamental shift in how eCommerce operates, offering substantial benefits for those who adopt it.

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