ConvertMate for SEO Marketers

Optimizing product pages for SEO is essential to the success on an e-commerce store. Being on the top results for relevant keywords will increase organic traffic and decrease dependency on always increasing Pay Per Click ads. 

We all agree on the above, yet optimising each product pages is a demanding task and can become overwhelming for a small store. We surveyed 546 Shopify merchants, they tell us optimising a product page for SEO takes 30 minutes. Multiply that by the number of products on your store and this task can quickly become overwhelming. 

 SEO tools that are used by merchants are costly and disparate. They demand time and are not aligned to the fast pace of e-commerce. This is why we created ConvertMate. Our Shopify app generates keywords suggestion per product and uses the best performing one to generate high-converting product pages.

Key takeaways

  1. ConvertMate automatically generates keywords suggestions with live SEO data for all a merchant's product range

  2. ConvertMate uses the best performing keywords to generate high-converting copy for all product pages

  3. ConvertMate tracks SEO progress on each product page with advanced analytics

Before using ConvertMate

Before ConvertMate, SEO marketers at e-commerce companies often found themselves in a continuous struggle to identify and implement the right keywords for their vast array of products. The traditional approach involved manual keyword research, a time-consuming process with tools like SEMrush and Ahrefs. 

While these platforms are powerful for general SEO strategy, they don't cater to the unique needs of e-commerce product pages directly. Marketers had to manually sift through data, guess the relevance of keywords to specific products, and then craft copy that could potentially improve SEO rankings. This not only required a significant investment of time and resources but also led to inconsistencies in keyword optimization across product pages. 

The merchant then needed to track the progress of their products using analytics tools such as Google Analytics and Google Search Console. Once again this took time. If the results weren’t there, the merchant had to go back and find more relevant keywords. A daunting task for any small business out there.

Truly amazing app for product page SEO. Wonderful customer service. 

Gary, co-founder of The Oblist

After using ConvertMate

ConvertMate automates this process by offering an integrated solution designed specifically for Shopify stores. What sets ConvertMate apart from general SEO tools like SEMrush and Ahrefs is its ability to automatically generate keywords for each product with live search volume data. This feature ensures that marketers have access to the most up-to-date and relevant keywords without having to manually research each product. 

Moreover, ConvertMate takes it a step further by integrating these keywords seamlessly into the copy of product pages. This includes not just product descriptions but also meta titles, meta descriptions, and alt texts for images. This integration is done automatically, saving marketers a considerable amount of time and ensuring that every product page is optimized for the best possible SEO performance. 

Perhaps the most significant advantage of ConvertMate is its deep integration into Shopify. ConvertMate works within the Shopify environment. This allows for a more streamlined process, from keyword generation to the optimization of product pages, all within the same platform. It ensures that e-commerce companies can easily implement SEO best practices without the need for extensive technical knowledge or external tools. 

Conclusion

For SEO marketers at e-commerce companies on Shopify, ConvertMate offers a unique value proposition. By automating the process of keyword research and integration, it not only saves time but also enhances the effectiveness of SEO strategies. ConvertMate's Shopify integration and focus on e-commerce product pages make it a game-changer in the field.

In the competitive world of e-commerce, having a tool that simplifies and optimizes SEO efforts at the product level can make all the difference in achieving visibility and driving organic traffic to your store. ConvertMate is not just an SEO tool; it's an essential partner for any e-commerce company looking to excel in the digital marketplace.

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