bonfire.com revenue estimates

Monthly revenue directly sourced from publicly available ecommerce analytics data for November 2025, showing $6,285,745 in online sales with 9.3% growth over prior period; conversion rate estimated at midpoint of 2.5-3.0% range and average order value at midpoint of $150-175 range from the same ecommerce performance report. Total monthly traffic back-calculated as revenue divided by (conversion rate times average order value), yielding approximately 1.2 million visitors, aligned with industry benchmarks for mature print-on-demand platforms where total traffic often reaches 1-2 million monthly for top performers. Traffic composition estimated using ecommerce performance metrics and digital acquisition rankings: organic search at 33% due to strong SEO visibility from user-generated campaign pages and high rankings for keywords like 'fundraising with t-shirts'; paid search at 17% reflecting robust PPC strategies; remaining split as direct (25%, from established brand recognition since 2012), social (15%, via integrations like YouTube and LinkTree), and referral (10%). Industry benchmarks for custom apparel indicate typical ratios of 30-40% organic, 15-20% paid, 20-30% direct for mature platforms; adjustments made for Bonfire's diversified strategy positioning it in top rankings for SEO, PPC, and social engagement. Product pricing analysis from site confirms AOV fit with premium custom shirts; geographic focus primarily US-based per top markets data; store maturity (founded 2012, hundreds of thousands of customers) and no-inventory model support higher direct traffic estimates.