thebrick.com revenue estimates

Thebrick.com receives approximately 271,260 organic search visitors monthly based on reliable SEO data. In the furniture and home appliance ecommerce sector, industry benchmarks show that paid search traffic often constitutes about 15-25% of total traffic for established brands with moderate advertising investment. Estimating paid search visitors at roughly 20% of organic traffic yields approximately 54,000 paid visitors monthly. Typical traffic composition in similar ecommerce verticals includes a substantial share of direct traffic (around 30%), social traffic (about 10%), and referral traffic (around 5%). Applying these proportions to the organic plus paid traffic base gives an estimated total monthly traffic of about 450,000 visitors across all sources. Thebrick.com's 2024 annual online revenue was approximately US$117 million, which averages to about $9.75 million monthly. This aligns with reported monthly revenues of around $9 million in mid-2025, indicating stable performance. Ecommerce conversion rates in this product category generally range from 1.5% to 2.5%; a conservative estimate of 2.0% conversion rate is used here, reflecting a mature brand with optimized user experience but acknowledging typical ecommerce challenges. Given the monthly revenue and estimated conversions, the average order value (AOV) is inferred by dividing monthly revenue by the number of conversions (visitors times conversion rate). With 450,000 visitors and a 2% conversion rate, the site would have about 9,000 orders monthly, resulting in an AOV near $100. This figure is consistent with the furniture and home appliance market where products vary from small home accessories to larger items. Thebrick.com operates primarily in the United States and Canada markets, using USD as its primary currency. The industry vertical is identified as Furniture and Home Appliances based on product offerings visible on the site and supported by revenue data from related retail databases. This methodology synthesizes reliable SEO data, industry benchmarks for traffic distribution and conversion rates, the store's known revenue figures, and typical ecommerce performance metrics to provide comprehensive estimates.