stussy.com revenue estimates

Estimates derived from publicly available data and industry benchmarks for fashion ecommerce brands. Total monthly traffic averaged from recent reports showing 2.7M-3.89M visits across sources like Semrush and Similarweb, with direct traffic at 52-54%, organic search at 31-41% (primarily branded terms like 'stussy'), paid search near negligible (<0.1%), and remainder from social, referrals, and other channels typical for streetwear (e.g., 10-15% social, 5-10% referral per ecommerce performance metrics). Organic traffic calculated as 40% of total based on Semrush organic share (4.01M adjusted for recent monthly totals) and Similarweb breakdowns; paid as minimal per both tools. Monthly revenue estimated from October 2025 figure of ~$9.1M adjusted downward for reported 10-20% annual decline trends and 11% recent quarterly drop, cross-referenced with $65.4M annual 2024 data prorated monthly (~$5.45M base, uplifted for traffic peaks). Conversion rate of 1.2% from competitive analysis in fashion vertical (1-1.5% range for similar high-session sites). AOV of $275 inferred from product mix (streetwear hoodies/shirts $50-400, typical apparel benchmarks $200-300) and transaction volume aligning with revenue. Primary currency USD from US-focused traffic (50%+ US) and site analysis. Industry confirmed as Apparel/Fashion via category rankings. Considered brand maturity (high recognition, domain authority ~64), premium streetwear positioning, and benchmarks for traffic ratios (high direct/organic for established brands).