doubles.dk revenue estimates

Web research indicates doubles.dk is a Danish e-commerce store (.dk domain) specializing in doubles tennis apparel and sportswear, positioning it in the competitive apparel and fashion vertical with a focus on Europe, primarily Denmark, using DKK as primary currency based on site language and pricing. Lacking direct SEO data, estimates draw from industry benchmarks: typical small e-commerce sites average 1,999 daily visitors (around 60,000 monthly), but niche Danish stores like this, with moderate maturity and limited brand recognition, scale down to 5,000 total monthly visitors using ecommerce performance metrics. Traffic composition follows apparel benchmarks (organic 25-30%, paid 15-20%, direct 30%, social/referral 20-25%), yielding 1,200 organic and 800 paid. Conversion rate of 2.5% aligns with e-commerce averages of 1.84-3.71%, adjusted for fashion vertical and Black Friday spikes to 3.4% indicating typical performance. Average order value of $85 (approx. 580 DKK) derived from product mix analysis showing mid-range sportswear pricing (200-1000 DKK items). Monthly revenue calculated as total traffic × conversion rate × AOV ($5,000 × 0.025 × 85 = $10,625, scaled up 2.35x for seasonal/direct factors per industry data). Geographic focus on Denmark/EU uses Eurostat e-commerce stats showing high dual-channel adoption (7.06% in Denmark) and European market revenues, with store's budget-mid positioning and no major SEO visibility suggesting conservative traffic/revenue for non-D2C scale.