mavvo.pl revenue estimates

Estimates derived from web research identifying mavvo.pl as a Polish e-commerce store in the fitness and training equipment vertical, similar to movo.training which reported 150% mobile conversion growth post-2022 rework, indicating a maturing small-to-mid store with optimized WooCommerce setup for Polish market. Assumed low domain authority and limited SEO visibility for niche Polish domain, leading to modest organic traffic using industry benchmarks for fitness e-commerce (organic typically 40% of total traffic for small stores, around 2,000-5,000 monthly visitors per ecommerce performance metrics). Paid traffic estimated at 12% based on typical paid search ratios for budget fitness retailers targeting local searches. Direct (20%), social (15%), and referral (13%) traffic added using standard e-commerce traffic composition benchmarks for European niche stores with low brand recognition. Total traffic scaled to 6,500 visitors reflecting small store maturity and geographic focus on Poland. Conversion rate of 2.5% applied from average e-commerce benchmarks for fitness category (1.5-3.5%, improved by UX optimizations like those in similar case studies). Average order value of $200 USD estimated from product mix analysis of fitness gear (weights, apparel, accessories priced 500-1000 PLN, mid-range positioning) converted at current exchange rates. Monthly revenue calculated as total traffic × conversion rate × AOV ($65K PLN ≈ $32.5K USD), aligned with small fitness e-stores revenue metrics. Primary currency PLN confirmed via Polish domain and market positioning. All figures conservative for budget/mid-tier store without high brand recognition.