nalli.com revenue estimates

Estimates derived from web research on nalli.com, identifying it as an established premium Indian brand specializing in silk sarees with a focus on the Indian market and NRI audience, based on site analysis showing high-end product pricing (sarees ranging $100-500 USD equivalent). Industry benchmarks for fashion e-commerce in India (e.g., typical organic traffic 40-50% of total, paid 15-20%, direct 20-25%, social/referral 10-15%) applied to mid-tier branded stores with strong domain authority from brand maturity (decades-old heritage brand). Total traffic estimated at 120k monthly visitors using ecommerce performance metrics for similar regional fashion sites, adjusted for geographic focus (primarily India). Conversion rate of 2.8% from industry averages for premium apparel (2-3.5%). Average order value calculated from product mix analysis (sarees, fabrics averaging 10,000 INR or ~$120 USD). Revenue computed as total traffic * conversion rate * AOV, converted to USD at current rates. Primary currency confirmed as INR from site checkout and pricing. Factors include premium market positioning, high brand recognition in ethnic wear vertical, and typical traffic ratios from ecommerce benchmarks.