primalqueen.com revenue estimates

Primal Queen is a premium women-focused health brand specializing in grass-fed beef organ supplements and creatine products. Revenue estimates are derived from multiple data points: (1) A YouTube case study indicates the store generates approximately $7 million monthly[2], with another source referencing $40M in 10 months of operation[5], suggesting current run-rate revenue around $5.8M monthly. (2) With reliable SEO data indicating 7,246 organic search visitors monthly, and applying industry benchmarks for supplement e-commerce stores, organic traffic typically represents 5-7% of total traffic for high-growth DTC brands with strong paid acquisition. This suggests total monthly traffic of approximately 145,000 visitors. (3) Paid search traffic is estimated at 18,500 visitors monthly (13% of total traffic), reflecting the aggressive customer acquisition strategy documented in the YouTube breakdown[2], which emphasizes paid advertising alongside organic marketing. (4) Conversion rate of 4.0% is based on premium supplement industry benchmarks (typically 2-5%) adjusted upward for Primal Queen's optimized post-purchase funnel using Aftersell's upsell mechanics[3], which increased profit per customer through strategic product attachment and post-purchase offers. (5) Average order value of $98 is calculated by dividing estimated monthly revenue ($5.8M) by estimated monthly orders (59,200 orders at 4.0% conversion from 145,000 visitors), accounting for the subscription model offering 30% discounts for recurring purchases[6] and multi-product upsells[3]. (6) The store operates in USD as the primary currency, consistent with US-based operations and FDA-approved manufacturing facilities[6]. (7) Industry classification reflects the brand's positioning as a premium, female-focused wellness supplement company rooted in ancestral nutrition, competing in the broader health and supplement vertical but with distinct lifestyle branding and community-driven engagement strategies[2].