supertails.com revenue estimates

Based on reliable SEO data indicating approximately 33,308 organic search visitors per month, we estimated paid traffic using typical industry benchmarks for organic to paid traffic ratios. The pet care industry often sees a mix where organic traffic can be about 50% or more of total traffic, with paid traffic typically comprising around 20-30%. For Supertails, assuming a slightly higher reliance on organic traffic due to its digital-first strategy, we estimate paid search traffic to be around 10,000 visitors per month. Total traffic is estimated by considering organic, paid, direct, social, and referral sources, where direct and social traffic often account for a significant portion in the pet care industry due to strong brand recognition and community engagement. The average conversion rate for e-commerce in this industry is around 2-3%, and the average order value is estimated based on typical pet care product pricing. Monthly revenue is calculated using these estimates. The primary currency is assumed to be INR, given the company's focus on the Indian market.