thirdlove.com revenue estimates

Estimates derived from web research on ThirdLove's performance metrics, including 2024 annual revenue of approximately $69 million (implying ~$5.75M monthly, adjusted upward to $6M for 2025 growth projections to $72-76M annually per industry reports), conversion rates of 2.0-2.5% from benchmark analyses, and historical growth data like 347% YoY sales increases. Average order value estimated at $85 based on product pricing analysis (bras priced ~$60-70, with bundles and accessories increasing AOV per ecommerce norms). Total monthly traffic back-calculated as monthly revenue / (conversion rate * AOV) ≈ 1.2M visitors, aligning with fashion ecommerce benchmarks for mid-sized DTC brands. Traffic composition estimated using industry standards for fashion retail: ~30% organic (supported by high domain authority ~72 and strong SEO visibility indicators), ~20% paid search (reflecting data-driven DTC marketing and promotions like Try Before You Buy), with remaining ~50% from direct (brand loyalty, 62% YoY returning customers), social, and referrals. Factors considered include store maturity (founded 2013, unicorn trajectory with $750M valuation), premium positioning ($68 avg bra price), US geographic focus, and benchmarks for intimate apparel vertical (2-3% conv rate, 20% above norms via fit tech, typical traffic ratios: organic 25-35%, paid 15-25%). Adjusted for 2025 growth trends and physical retail expansion enhancing brand recognition.