Stop Neglecting Alt Text on Your Product Images

Stop Neglecting Alt Text on Your Product Images

Boris Kwemo

13 Oct 23
Reading Time: 7 min

In the modern world of eCommerce, every minor detail can make a significant difference in customer conversion rates. One such detail often overlooked by Shopify brands is the alt text on product images. This seemingly insignificant feature can play an essential role in enhancing your product visibility and consequently improving your conversion rates.

At ConvertMate, we take pride in helping brands optimize their product detail pages using advanced data analysis and AI. In this blog post, we delve deeper into the often neglected domain of alt text on product images. We aim to shed light on its importance, its optimization, and how it can be harnessed effectively to boost your conversion rate optimization (CRO). So, let's stop neglecting alt text and start using it to our advantage.

Understanding the Importance of Alt Text

Defining Alt Text

Alt text, short for alternate text, acts as a descriptor for images on your website that are not displayed or cannot be seen by the user. It is essentially a label that provides context and meaning to your images, allowing search engines to understand the content and relevance of your visuals. More importantly, alt text is a critical component for web accessibility, enabling users with visual impairments to understand your product images through screen readers.

Many eCommerce store owners and marketers often overlook the importance of alt text, considering it as a mere technical SEO element. But beyond SEO, alt text can play a significant role in enhancing the user experience and boosting your conversion rates. By providing accurate and descriptive alt text, you can help your customers, particularly those using assistive technology, to make informed decisions about your products.

Remember, neglecting alt text is not just a missed SEO opportunity but also a detriment to your website accessibility. It’s time to stop neglecting alt text and start harnessing its potential to optimize your product images, increase your online visibility, and ultimately, drive more sales for your eCommerce business.

Why Alt Text Matters for Your Product Images

Alt text, often overlooked, plays a crucial role in enhancing your product images and overall website accessibility. It is essentially a description that is embedded in the HTML code of your website to describe what is in the image. Alt text matters for two significant reasons: it improves search engine optimization (SEO) and enhances website accessibility for visually impaired users.

SEO Importance: Search engines like Google use alt text to understand the content of images. By accurately describing your product images using relevant keywords, you can improve your site’s SEO ranking and visibility. The higher the visibility, the more potential customers you can attract, thereby increasing your conversion rates. Neglecting alt text on your product images means missing out on this potential SEO benefit.

Enhancing Website Accessibility: Alt text is also important for visually impaired users who use screen readers. These devices read the alt text to describe the image to the user. Without alt text, these users may miss out on vital information about your products, making it less likely for them to convert. By investing time in writing meaningful alt text, you make your eCommerce store more accessible, inclusive, and user-friendly.

The Role of Alt Text in eCommerce Conversion Rate Optimization

How Alt Text Improves CRO

Alt text, also known as ’alternative text’, plays a critical role in eCommerce conversion rate optimization (CRO), which often gets overlooked. This feature is more than just an accessibility requirement; it is a potent tool in your SEO arsenal. When you neglect the alt text on your product images, you miss out on an opportunity to improve your website’s visibility on search engine results, and in turn, its conversion rates.

Every time you upload a product image without alt text, you lose the chance to tell search engines precisely what that image (and by extension, your product) is about. With the correct use of keywords in the alt text, search engines can understand the content of the image better, making it more likely for the image (and your product) to appear in relevant search results. This potentially drives more organic traffic to your site and, combined with a user-friendly eCommerce layout, can significantly increase your conversions.

Furthermore, alt text improves the user experience for those using screen readers due to visual impairments. A vivid and accurate description of your product images helps these potential customers understand your products better, enhancing their shopping experience on your site. When customers feel considered and valued, they are more likely to convert, boosting your store’s CRO. So, stop neglecting alt text on your product images—it's a small effort that could make a big difference to your eCommerce conversion rates.

Real-life Examples of Alt Text Boosting Conversions

One compelling real-life example of alt text boosting conversions comes from a leading apparel e-commerce store. After incorporating alt text into their product image strategy, they reported a significant increase in organic traffic. This surge in traffic was primarily from image searches, showcasing how alt text can enhance SEO performance. This amplified online presence led to an increase in product discovery and, consequently, a substantial rise in conversions. By simply neglecting alt text, e-commerce store owners could be missing out on a significant boost in conversions.

Another example is from an online health supplement retailer. This store owner started using alt text to describe their product images, and saw a marked improvement in their conversion rates. As their products are quite complex, the alt text helped potential customers understand the product better, especially visually impaired users. Hence, the alt text played a crucial role in their purchase decision process, contributing to a higher conversion rate.

These stories underline the immense potential of alt text in e-commerce conversion rate optimization. By providing a text alternative for product images, e-commerce marketers can not only enhance their SEO performance, but also improve the user experience for their customers — a key factor for boosting conversions. So, stop neglecting alt text on your product images and start leveraging its potential to optimize your conversion rates.

Ready to grow your brand?

Try us for two weeks, for free.

Guidelines for Effective Alt Text

Best Practices for Writing Alt Text

When it comes to creating alt text for your product images, there are a few key guidelines that can dramatically enhance your ecommerce store's visibility and conversion rate. The first and foremost best practice for alt text is to ensure it accurately and succinctly describes the image. This not only aids visually impaired users but also boosts your SEO ranking as search engines use alt text in image searches.

Be Specific and Contextual: Rather than using a generic description like "shirt", opt for more specific descriptions such as "men's blue striped shirt". This gives a richer context and enables search engines to index the image more effectively.

Use Keywords Strategically: Including relevant keywords in your alt text can significantly boost your SEO. However, avoid keyword stuffing as this can lead to penalties from search engines. Ensure the keywords fit naturally into the description and truly represent the image.

Keep it Short: As a rule of thumb, keep your alt text under 125 characters. This ensures screen readers can effectively convey the description to visually impaired users. Also, search engines may disregard alt text that's too lengthy.

Alt text may seem like a minor element in the grand scheme of ecommerce, but when utilized effectively, it can significantly enhance user experience and visibility, ultimately boosting your conversion rates. So, stop neglecting alt text on your product images and start capitalizing on this often-overlooked SEO opportunity.

Common Mistakes to Avoid When Creating Alt Text

The most common mistake when creating alt text is not giving it any thought or, worse yet, neglecting it altogether. When you ignore alt text, you not only alienate those with visual impairments who rely on screen readers to interpret your images, but you also miss out on a critical opportunity for SEO optimization. Search engines use alt text to understand what an image is about, and without it, you are essentially rendering your images invisible to them. Additionally, alt text plays a vital role when images fail to load, providing context that would otherwise be missing.

Overstuffing keywords is another frequent mistake in alt text creation. While using relevant keywords can enhance your SEO efforts, stuffing your alt text with them can result in penalties. Search engines perceive this as a manipulative practice, and it may lead to a drop in your page ranking. Strive for a balance between incorporating relevant keywords and providing a clear, concise description of the image. Remember, the primary purpose of alt text is to enhance accessibility, not to trick search engines.

Lastly, applying the same alt text to multiple images, known as duplicate alt text, can confuse search engines and users alike. Each image on your page should have unique, descriptive alt text that accurately represents what’s shown in the image. This will not only improve the experience for users who rely on screen readers but also provide a richer context for search engines, thereby aiding your SEO efforts.

The Impact of Alt Text on SEO and Accessibility

How Alt Text Enhances SEO

Alt text, often overlooked, plays a crucial role in enhancing SEO strategy and accessibility. It is a simple yet powerful tool that can enhance your website’s visibility and inclusivity. Alt text, short for alternative text, is used within an HTML code to describe the appearance and function of an image on a page. This function is especially critical for product images where a correct description can significantly boost your product’s visibility on search engines.

The Impact of Alt Text on SEO

Search engines, like Google, don’t just read the text on your page, they read your images too. But without alt text, search engines can’t understand what your image is about. This is where alt text comes in. By providing accurate and descriptive alt text for your product images, you improve your chances of ranking higher in search engine results. This optimization leads to increased visibility, more clicks, and ultimately, higher conversions.

The Importance of Alt Text for Accessibility

Alt text isn’t just about boosting your SEO - it’s also about ensuring your website is accessible to all users. For visually impaired users who rely on screen readers, alt text provides a textual alternative to visual content. This inclusivity can significantly improve the user experience for a large segment of potential customers, leading to increased engagement and potentially higher sales. It’s not just ethical, it’s good business.

The Importance of Alt Text for Accessibility

The use of alt text on product images is more than just a technical detail. It has a profound impact on both Search Engine Optimization (SEO) and accessibility. As an ecommerce store owner or marketer, leveraging alt text can significantly increase your conversion rate. Alt text, also known as "alternative text" or "alt attributes", is a description added to an image’s HTML that appears if the image cannot be displayed. It is crucial for improving your web content’s accessibility and SEO.

From an accessibility standpoint, alt text is essential. It provides a text alternative for visually impaired users who use screen readers to understand web content. Ecommerce store owners and marketers must remember that ensuring their website is accessible to everyone, including those with disabilities, is not only morally right but also a legal requirement in many countries. When you add meaningful alt text to your product images, you are making your ecommerce site more inclusive, hence reaching a wider audience.

From an SEO perspective, alt text boosts your visibility on search engines. When you add relevant alt text to your product images, search engines can better understand what your content is about, thus improving your ranking in image search results. This leads to increased website traffic, which can subsequently enhance conversions and sales. In conclusion, alt text is an element that should not be neglected. By taking the time to add informative and descriptive alt text to all of your product images, you are making your site more accessible and SEO-friendly, which can lead to higher conversion rates.

How ConvertMate Can Help

How Our AI Optimizes Your Product Descriptions

Our artificial intelligence system, ConvertMate, is purposefully designed to optimize your product descriptions and elevate your ecommerce performance. Distinctive and influential product descriptions directly contribute to the conversion rate, and hence, revenue growth. ConvertMate provides an unrivaled service in creating, editing, and enhancing product descriptions, but it doesn't stop there. It also assists in optimizing alt text on your product images, a frequently overlooked but equally crucial aspect of ecommerce success.

Why is alt text so important? Alt text not only provides contextual understanding to search engines about your product images, but it also ensures that your products are accessible to all potential customers. Alt text aids visually impaired customers in comprehending the content of the image, subsequently improving the overall user experience and expanding your customer base.

ConvertMate utilizes innovative AI technology to create compelling and SEO-friendly alt text. It analyzes the product image, extracts key details, and based on relevance, crafts descriptive alt text. This process enhances your ecommerce store's SEO value, resulting in better search engine rankings and an increase in organic traffic. By integrating ConvertMate into your ecommerce strategy, you're not simply optimizing product descriptions - you're ensuring a more inclusive, accessible, and user-friendly ecommerce experience for all potential customers.

Benefits of choosing ConvertMate for CRO Optimization

One of the most underutilized strategies in improving your store’s conversion rate optimization (CRO) is capitalizing on the alt text of your product images. This is where ConvertMate comes into play. ConvertMate is a potent tool that not only enhances the visibility of your product images but also optimizes them for better conversion. The fundamental benefit of using ConvertMate for your CRO is its ability to automate the process of adding and optimizing alt text, saving you significant time and effort that can be channeled towards more strategic tasks.

Aside from the automation feature, ConvertMate has a user-friendly interface that allows even those with limited technical skills to optimize alt text effectively. It uses a sophisticated algorithm to generate relevant and keyword-rich alt text for your product images, thereby increasing their chances of appearing in search engine results. This increased visibility can drive more traffic to your product pages, which ultimately leads to higher conversion rates.

Moreover, ConvertMate helps improve the accessibility of your website. Well-optimized alt text makes your products more accessible to individuals relying on screen readers. This inclusivity not only caters to a wider audience but also generates positive signals to search engines, favoring your website in search rankings. By choosing ConvertMate for your CRO optimization, you’re effectively enhancing your visibility, accessibility, and conversion potential all at once.

ConvertMate logo white

Ready to grow your store?

Try us for 7 days, for free.
ConvertMate logo

Think of us as your behind-the-scenes SEO maestro, fine-tuning your Shopify store with slick keyword research and optimized content. The result? Your products don't just speak to your customers, they shout out in search results.

Welcome to a world of boosted traffic, sales that don't just grow but flourish, and hey, a little extra time for you – because who doesn't love that?

© Copyright 2024. All Rights Reserved by ConvertMate.

ConvertMate Ltd is a legally registered company with the number 14950763. Our headquarters are located at 1 Poole Street, N1 5EB, in the vibrant city of London.