Marketing glossary

DKIM helps verify email sender identity and ensures emails haven't been changed during transit. It's crucial for preventing spam and improving email deliverability.

DMARC helps email senders and receivers prevent spoofing and phishing by verifying email authenticity. It tells receiving servers how to handle emails that fail authentication.

A drip campaign is a series of automated emails sent to specific audience segments over a set period, triggered by a user's action or a predefined schedule. It nurtures leads and guides customers through a journey.

Dynamic email content automatically changes what a recipient sees based on their data, delivering personalized messages like product recommendations or localized offers.

Email A/B testing sends two versions of an email to different audience segments to compare performance and determine which version is more effective for your goals.

Email bounce rate is the percentage of emails that could not be delivered to a recipient's inbox. A high bounce rate indicates issues with your email list or content.

An email campaign is a series of marketing emails sent to a specific group of people with a shared goal, like promoting a product or sharing news. It helps businesses connect directly with their audience.

The email click rate measures how many people clicked a link in your email compared to how many opened it. It shows how engaging your email content is.

Email deliverability means your emails actually land in recipients' inboxes, not spam folders. It's crucial for your email marketing campaigns to be seen and effective.

An email footer is the section at the very bottom of an email, containing important information like contact details, unsubscribe links, and legal disclaimers. It helps maintain brand consistency and provides necessary subscriber options.

Email list segmentation means dividing your subscribers into smaller groups based on shared characteristics. This allows you to send more relevant and personalized emails.

Email marketing is sending commercial messages to a group of people using email. It helps businesses build relationships, promote products, and drive sales directly to customers.

Email open rate is the percentage of people who opened your email out of those who received it. It shows how well your subject lines and sender names grab attention.

Email personalization means tailoring email content to individual recipients based on their data and behavior. It makes messages more relevant and engaging for each person.

An Email Service Provider (ESP) is a company that offers services to help businesses send, manage, and track email marketing campaigns. It simplifies sending bulk emails and analyzing their performance.

Email spam score is a rating email providers use to determine if your email is spam, affecting deliverability. A high score means your emails might land in the junk folder.

An email subject line is the short phrase people see in their inbox before opening an email. Its main job is to grab attention and encourage recipients to click and read your message.

An email template is a pre-designed layout for your emails, including structure, branding, and content placeholders. It helps you create consistent and professional emails quickly.

A hard bounce occurs when an email cannot be delivered to a recipient's inbox permanently, usually because the email address is invalid or does not exist.

A lead magnet is a free, valuable resource offered to potential customers in exchange for their contact information, typically an email address. It helps businesses build their email list and generate new leads.

Marketing automation uses software to automate repetitive marketing tasks like email sends, social media posts, and ad campaigns. It helps streamline workflows, personalize customer experiences, and measure campaign performance efficiently.

Marketing email is a direct way for businesses to share information and promotions with people who have agreed to receive them. It helps build relationships and encourage sales.

A newsletter is a regular email sent to subscribers, sharing updates, news, and valuable content. It helps businesses stay connected with their audience and build relationships.

Preview text is the short snippet of text displayed next to or below an email's subject line in an inbox. It offers a sneak peek into your email's content, encouraging recipients to open it.

Responsive email design ensures your emails automatically adjust their layout and content to look great and function well on any device, from desktops to smartphones.

An SPF record is a DNS text record that lists authorized mail servers allowed to send email on behalf of your domain, preventing email spoofing and improving deliverability.

Sender reputation is a score internet service providers give to your email sending domain and IP address. A good reputation helps your emails land in inboxes, while a poor one often sends them to spam folders.

A soft bounce means an email temporarily couldn't be delivered to an inbox, often due to a full mailbox or server issue. It's a temporary problem, unlike a hard bounce.

Transactional emails are automated messages sent to individuals after a specific action, like a purchase or password reset, to confirm or provide information related to that interaction. They are essential for customer communication.

The unsubscribe rate is the percentage of email subscribers who opt out of your mailing list after receiving an email. It helps you understand how relevant your emails are to your audience.