Moderate 2-4 days 12 steps

BigCommerce to Webflow Migration Guide

BigCommerce
Webflow

Migrating from BigCommerce to Webflow unlocks superior design flexibility and visual development capabilities for your ecommerce store. This guide covers the complete migration process, from exporting product data to rebuilding your store with Webflow's no-code tools.

BigCommerce to Webflow Migration Preparation

Essential steps to prepare for migrating your ecommerce store from BigCommerce to Webflow, focusing on design flexibility and visual development capabilities.

1

Export Product Data from BigCommerce

Navigate to your BigCommerce admin panel and export all product data via CSV, including variants, pricing, and inventory levels. Since BigCommerce supports up to 250 variants per product, ensure your Webflow plan can accommodate your product complexity before proceeding.

2

Choose Appropriate Webflow Plan

Select between Standard ($29/mo), Plus ($74/mo), or Advanced ($212/mo) based on your product catalog size and traffic needs. The Advanced plan offers the most robust ecommerce features and is recommended for stores with extensive product lines.

3

Plan Your Site Structure and Design

Leverage Webflow's design flexibility by creating wireframes and planning your new site architecture. Map out your product categories, collection pages, and custom layouts that take advantage of Webflow's visual development capabilities.

4

Set Up Webflow CMS Collections

Create CMS collections in Webflow for products, categories, and blog content to match your BigCommerce data structure. Configure custom fields for product specifications, images, and SEO data that will be imported from your CSV exports.

5

Prepare Customer and Order Data

Export customer information and order history from BigCommerce as separate CSV files. Note that you'll need to manually recreate customer accounts in Webflow or use third-party tools, as direct customer migration isn't natively supported.

6

Configure Payment and Shipping Settings

Set up your payment gateways and shipping configurations in Webflow before launch. Review BigCommerce's current settings and replicate your shipping zones, tax rules, and payment processor connections in your new Webflow store.

BigCommerce to Webflow Migration Guide

A comprehensive 12-step migration process from BigCommerce to Webflow, designed for businesses seeking enhanced design flexibility and visual development capabilities. This guide covers complete data migration, e-commerce setup, and optimization for design-focused agencies and portfolio sites adding commerce functionality.

1

Export Data from BigCommerce

2-3 hours

Access your BigCommerce admin panel and navigate to Settings > Data Export to generate CSV files for all major data types. Export products, customers, orders, categories, and coupons using BigCommerce's native export tools. Note that BigCommerce limits product variants to 250 per product, so complex products may need restructuring. Download all files and organize them in a dedicated migration folder for easy access during the import process.

Tips:
  • • Export data during low-traffic hours to avoid performance issues
  • • Create a backup of your BigCommerce store before starting the migration
  • • Use BigCommerce's API for large datasets that exceed CSV export limits
Important:
  • • Product variants exceeding 250 will need to be split into separate products
  • • Custom fields may not export properly and require manual documentation
2

Set Up Webflow Account and E-commerce Plan

30-45 minutes

Create a new Webflow account or upgrade your existing account to include Webflow E-commerce functionality. Choose the appropriate e-commerce plan based on your expected transaction volume and feature requirements. Set up your workspace and create a new project specifically for your e-commerce site. Configure basic account settings including billing information, team access permissions, and notification preferences.

Tips:
  • • Start with the Standard E-commerce plan and upgrade later if needed
  • • Take advantage of Webflow's 14-day free trial for e-commerce features
  • • Set up team collaboration early if working with designers or developers
Important:
  • • E-commerce plans have monthly order limits that may affect high-volume stores
  • • Some advanced BigCommerce features may not have direct Webflow equivalents
3

Design and Build Custom Webflow Template

1-2 weeks

Leverage Webflow's visual development capabilities to create a custom e-commerce template that matches your brand vision. Start with Webflow's e-commerce template or build from scratch using the Designer interface. Focus on creating responsive product pages, collection pages, cart functionality, and checkout flow. Utilize Webflow's CMS and e-commerce collections to structure your product data architecture properly.

Tips:
  • • Use Webflow's style guide feature to maintain consistent branding across pages
  • • Create reusable symbols for common e-commerce elements like product cards
  • • Test responsive design across all device breakpoints during development
Important:
  • • Complex custom functionality may require additional development time
  • • Ensure your design accommodates all product types from your BigCommerce export
4

Configure Product Categories and Collections

4-6 hours

Set up your product taxonomy in Webflow by creating Collections for products, categories, and any custom groupings. Map your BigCommerce category structure to Webflow's collection system, keeping in mind that Webflow uses a more flexible CMS-based approach. Create custom fields for product specifications, SEO data, and any unique attributes from your BigCommerce catalog. Configure collection templates and dynamic pages for automated product page generation.

Tips:
  • • Plan your collection structure before importing to avoid reorganization later
  • • Use Webflow's reference fields to create relationships between products and categories
  • • Set up collection templates with dynamic content for scalable product pages
Important:
  • • Webflow's CMS has item limits per collection that may affect large catalogs
  • • Complex category hierarchies may need to be simplified for Webflow's structure
5

Import Products and Inventory Data

1-2 days

Use Webflow's CSV import feature or API to transfer your product catalog from the BigCommerce export files. Map product fields including names, descriptions, prices, SKUs, and inventory levels to corresponding Webflow collection fields. Upload product images to Webflow's asset manager and link them to appropriate products. Since Webflow supports unlimited variants, you can expand products that were limited by BigCommerce's 250-variant restriction.

Tips:
  • • Import products in batches to avoid timeouts and make troubleshooting easier
  • • Optimize product images for web before uploading to improve site performance
  • • Use Webflow's bulk editing features to make mass updates after import
Important:
  • • Large product catalogs may require multiple import sessions
  • • Product URLs will change and need redirect mapping for SEO preservation
6

Migrate Customer Data and Accounts

4-6 hours

Export customer information from BigCommerce and prepare it for Webflow's customer management system. Note that Webflow handles customer accounts differently than BigCommerce, focusing more on order history and basic profile information. Import customer email addresses, names, and shipping addresses while ensuring compliance with data protection regulations. Set up customer account pages and login functionality using Webflow's built-in user authentication system.

Tips:
  • • Notify customers about the migration and potential need to reset passwords
  • • Segment customers by order history or value for targeted re-engagement campaigns
  • • Test the customer registration and login process thoroughly before launch
Important:
  • • Customer passwords cannot be migrated and will need to be reset
  • • Some customer data fields may not have direct equivalents in Webflow
7

Configure Payment Processing

2-3 hours

Set up payment processing in Webflow by connecting supported payment gateways such as Stripe or PayPal. Configure payment methods, currency settings, and transaction fees based on your business requirements. Test payment flows including successful transactions, failed payments, and refund processes. Ensure PCI compliance and security measures are properly configured for customer payment data protection.

Tips:
  • • Use Stripe for the most seamless integration with Webflow's e-commerce system
  • • Set up webhook notifications for payment events and order updates
  • • Configure abandoned cart recovery emails to maintain conversion rates
Important:
  • • Payment gateway fees may differ from your BigCommerce setup
  • • Some payment methods available in BigCommerce may not be supported in Webflow
8

Set Up Shipping Configuration

3-4 hours

Configure shipping zones, rates, and methods in Webflow's e-commerce settings to match your BigCommerce shipping setup. Create shipping rules based on weight, price, or destination using Webflow's flexible shipping calculator. Set up integration with shipping carriers if needed, or configure flat-rate and free shipping options. Test shipping calculations across different scenarios to ensure accuracy for customers.

Tips:
  • • Start with simple shipping rules and add complexity gradually
  • • Use Webflow's shipping zones feature to handle international shipping efficiently
  • • Set up shipping notifications and tracking integration for better customer experience
Important:
  • • Complex shipping rules from BigCommerce may need simplification for Webflow
  • • Real-time shipping rates require third-party integrations or custom development
9

Configure Tax Settings and Compliance

2-3 hours

Set up tax configuration in Webflow to handle sales tax, VAT, or other regional tax requirements based on your business locations and customer base. Configure tax zones, rates, and exemptions using Webflow's tax management system. Ensure compliance with local tax regulations and integrate with tax calculation services if required for complex scenarios. Test tax calculations across different customer locations and product types.

Tips:
  • • Research tax nexus requirements for your business before configuring rates
  • • Use Webflow's automatic tax calculation features for US sales tax when possible
  • • Document tax settings for future reference and compliance audits
Important:
  • • Tax compliance requirements may differ between BigCommerce and Webflow platforms
  • • Complex tax scenarios may require third-party tax calculation services
10

Migrate Content and SEO Elements

1-2 days

Transfer blog posts, pages, and other content from BigCommerce to Webflow using the CMS collections system. Migrate SEO elements including meta titles, descriptions, alt tags, and structured data to maintain search rankings. Set up Webflow's built-in SEO tools and configure XML sitemaps, robots.txt, and other technical SEO elements. Optimize page load speeds and Core Web Vitals using Webflow's performance optimization features.

Tips:
  • • Use Webflow's SEO panel to systematically optimize each page for search engines
  • • Implement structured data markup for products to enhance search visibility
  • • Compress images and optimize assets for faster page load times
Important:
  • • Content formatting may need adjustment when migrating between platforms
  • • SEO rankings may temporarily fluctuate during the migration period
11

Set Up URL Redirects and Domain Migration

4-6 hours

Create a comprehensive redirect map from your BigCommerce URLs to new Webflow URLs to preserve SEO value and prevent broken links. Use Webflow's redirect manager or implement 301 redirects at the server level for all product pages, category pages, and content URLs. Configure your custom domain in Webflow and update DNS settings to point to Webflow's hosting infrastructure. Test all redirects thoroughly to ensure proper functionality.

Tips:
  • • Export a complete URL list from BigCommerce before starting redirect mapping
  • • Use tools like Screaming Frog to identify all URLs that need redirects
  • • Implement redirects in batches and test each group before proceeding
Important:
  • • Missing redirects can significantly impact SEO rankings and user experience
  • • DNS propagation may take 24-48 hours for complete domain migration
12

Comprehensive Testing and Launch

2-3 days

Conduct thorough testing of all e-commerce functionality including product browsing, cart operations, checkout process, payment processing, and order fulfillment workflows. Test user account creation, login functionality, and customer service features. Perform cross-browser and device testing to ensure consistent experience across all platforms. Create a launch checklist and coordinate the final cutover from BigCommerce to Webflow, including updating any external integrations and notifying stakeholders.

Tips:
  • • Create test orders using different payment methods and shipping options
  • • Have team members or trusted customers perform user acceptance testing
  • • Prepare a rollback plan in case critical issues are discovered after launch
Important:
  • • Launch during low-traffic periods to minimize impact of any unexpected issues
  • • Monitor site performance and error logs closely for the first 48 hours after launch

What will be migrated

products
Products, descriptions, SKUs, prices, images. Variants: BigCommerce supports 250 vs Webflow's Unlimited.
customers
Customer contact info, addresses, marketing preferences transfer. Passwords must be reset for security.
orders
Order history for reference. Consider importing last 3-6 months for customer service.
categories
Product categories transfer but may need restructuring for Webflow.
blog posts
Blog content requires manual migration. Preserve SEO metadata and publish dates.
reviews
Product reviews require migration tools or review apps that work on both platforms.
discount codes
Discount codes must be manually recreated in Webflow.
custom fields
BigCommerce custom fields can map to Webflow equivalents but require manual configuration.
redirects
URL redirects must be manually created in Webflow to preserve SEO.
gift cards
Active gift card balances need manual transfer or recreation in Webflow.

Post-migration verification checklist

Verify these items after your Webflow store is live.

All products display correctly Critical

Browse catalog and verify images, prices, descriptions

Product variants work properly Critical

Test variant selection and inventory

Inventory levels are accurate Critical

Compare with BigCommerce export data

Checkout completes successfully Critical

Complete full test purchase with real payment

All payment gateways process correctly Critical

Test each configured payment method

Shipping calculations are accurate Critical

Test multiple addresses and zones

Tax calculations match expectations Critical

Verify for different locations

Customer accounts work

Test login, registration, password reset

Email notifications send Critical

Check order confirmations, shipping notices

301 redirects from BigCommerce work Critical

Test key URLs redirect correctly

SEO metadata preserved

Check meta titles and descriptions

Mobile site displays properly

Test on various devices

Site speed is acceptable

Compare performance to BigCommerce

Analytics tracking active

Verify Google Analytics data collection

No 404 errors Critical

Monitor Google Search Console

BigCommerce to Webflow Migration: Common Challenges and Solutions

Essential questions and answers for businesses considering migrating from BigCommerce to Webflow, covering design flexibility benefits, ecommerce limitations, and practical migration considerations.

How long does it typically take to migrate from BigCommerce to Webflow?
A complete BigCommerce to Webflow migration typically takes 4-8 weeks, depending on your catalog size and design complexity. The design and development phase usually takes the longest since you'll be rebuilding your site to leverage Webflow's visual capabilities rather than using pre-built themes.
Will migrating from BigCommerce to Webflow hurt my SEO rankings?
SEO impact can be minimized with proper planning, including URL mapping and 301 redirects from your BigCommerce URLs. However, you may experience temporary ranking fluctuations as search engines reindex your new Webflow site, so plan the migration during slower business periods.
Can I transfer my order history and customer data from BigCommerce to Webflow?
BigCommerce provides CSV exports for orders and customer data, but Webflow's native ecommerce has limited import capabilities for historical data. You may need to maintain access to your BigCommerce admin for historical order management or use third-party tools to preserve this data.
What BigCommerce apps and integrations won't work with Webflow?
Most BigCommerce-specific apps won't have direct equivalents in Webflow due to its smaller ecommerce ecosystem. You'll need to find alternative solutions for features like advanced inventory management, multi-channel selling, or complex shipping calculations through Webflow's integrations or custom development.
How do BigCommerce and Webflow ecommerce features compare?
BigCommerce offers more robust native ecommerce features like advanced product variants, abandoned cart recovery, and built-in payment gateways. Webflow excels in design flexibility and content management but has more basic ecommerce functionality, making it better suited for businesses prioritizing design over complex commerce features.
How much website downtime should I expect during the migration?
With proper planning, you can minimize downtime to just the DNS propagation period (typically 24-48 hours). Build your entire Webflow site before switching DNS, and consider using a temporary subdomain for testing to ensure everything works perfectly before going live.
Should I hire a Webflow expert or attempt the migration myself?
Given Webflow's design-centric approach, hiring a Webflow expert or design agency is often recommended, especially if you want to fully leverage its visual capabilities. The migration involves not just data transfer but reimagining your site's design and user experience, which requires Webflow-specific expertise.
Can I recreate my BigCommerce theme design exactly in Webflow?
While you can recreate similar layouts, Webflow's strength lies in custom design rather than theme replication. Most businesses use this migration as an opportunity to redesign their site completely, taking advantage of Webflow's superior design flexibility and responsive capabilities.
Will my customers need to create new accounts after the migration?
Yes, customer passwords cannot be migrated due to security encryption differences between platforms. You'll need to import customer email addresses and basic information via CSV, then send password reset emails so customers can create new passwords on your Webflow site.
How should I handle ongoing sales during the migration process?
Keep your BigCommerce store running until the Webflow site is completely ready and tested. Plan the final switch during low-traffic periods, and consider temporarily disabling complex promotions or new product launches until the migration is complete and stable.
Will I save money switching from BigCommerce to Webflow?
Webflow's Standard plan ($29/mo) is cheaper than BigCommerce's Standard ($39/mo), but costs can increase significantly if you need custom development work to replicate BigCommerce's native features. Factor in potential development costs and reduced native ecommerce functionality when calculating total cost of ownership.
How do I transfer my product reviews from BigCommerce to Webflow?
Product reviews don't transfer automatically and Webflow lacks built-in review functionality. You'll need to export reviews from BigCommerce and either integrate a third-party review platform like Trustpilot or build a custom CMS solution in Webflow to display existing reviews.

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