BigCommerce to Webflow Migration Guide
Migrating from BigCommerce to Webflow unlocks superior design flexibility and visual development capabilities for your ecommerce store. This guide covers the complete migration process, from exporting product data to rebuilding your store with Webflow's no-code tools.
BigCommerce to Webflow Migration Preparation
Essential steps to prepare for migrating your ecommerce store from BigCommerce to Webflow, focusing on design flexibility and visual development capabilities.
Export Product Data from BigCommerce
Navigate to your BigCommerce admin panel and export all product data via CSV, including variants, pricing, and inventory levels. Since BigCommerce supports up to 250 variants per product, ensure your Webflow plan can accommodate your product complexity before proceeding.
Choose Appropriate Webflow Plan
Select between Standard ($29/mo), Plus ($74/mo), or Advanced ($212/mo) based on your product catalog size and traffic needs. The Advanced plan offers the most robust ecommerce features and is recommended for stores with extensive product lines.
Plan Your Site Structure and Design
Leverage Webflow's design flexibility by creating wireframes and planning your new site architecture. Map out your product categories, collection pages, and custom layouts that take advantage of Webflow's visual development capabilities.
Set Up Webflow CMS Collections
Create CMS collections in Webflow for products, categories, and blog content to match your BigCommerce data structure. Configure custom fields for product specifications, images, and SEO data that will be imported from your CSV exports.
Prepare Customer and Order Data
Export customer information and order history from BigCommerce as separate CSV files. Note that you'll need to manually recreate customer accounts in Webflow or use third-party tools, as direct customer migration isn't natively supported.
Configure Payment and Shipping Settings
Set up your payment gateways and shipping configurations in Webflow before launch. Review BigCommerce's current settings and replicate your shipping zones, tax rules, and payment processor connections in your new Webflow store.
BigCommerce to Webflow Migration Guide
A comprehensive 12-step migration process from BigCommerce to Webflow, designed for businesses seeking enhanced design flexibility and visual development capabilities. This guide covers complete data migration, e-commerce setup, and optimization for design-focused agencies and portfolio sites adding commerce functionality.
Export Data from BigCommerce
2-3 hoursAccess your BigCommerce admin panel and navigate to Settings > Data Export to generate CSV files for all major data types. Export products, customers, orders, categories, and coupons using BigCommerce's native export tools. Note that BigCommerce limits product variants to 250 per product, so complex products may need restructuring. Download all files and organize them in a dedicated migration folder for easy access during the import process.
- • Export data during low-traffic hours to avoid performance issues
- • Create a backup of your BigCommerce store before starting the migration
- • Use BigCommerce's API for large datasets that exceed CSV export limits
- • Product variants exceeding 250 will need to be split into separate products
- • Custom fields may not export properly and require manual documentation
Set Up Webflow Account and E-commerce Plan
30-45 minutesCreate a new Webflow account or upgrade your existing account to include Webflow E-commerce functionality. Choose the appropriate e-commerce plan based on your expected transaction volume and feature requirements. Set up your workspace and create a new project specifically for your e-commerce site. Configure basic account settings including billing information, team access permissions, and notification preferences.
- • Start with the Standard E-commerce plan and upgrade later if needed
- • Take advantage of Webflow's 14-day free trial for e-commerce features
- • Set up team collaboration early if working with designers or developers
- • E-commerce plans have monthly order limits that may affect high-volume stores
- • Some advanced BigCommerce features may not have direct Webflow equivalents
Design and Build Custom Webflow Template
1-2 weeksLeverage Webflow's visual development capabilities to create a custom e-commerce template that matches your brand vision. Start with Webflow's e-commerce template or build from scratch using the Designer interface. Focus on creating responsive product pages, collection pages, cart functionality, and checkout flow. Utilize Webflow's CMS and e-commerce collections to structure your product data architecture properly.
- • Use Webflow's style guide feature to maintain consistent branding across pages
- • Create reusable symbols for common e-commerce elements like product cards
- • Test responsive design across all device breakpoints during development
- • Complex custom functionality may require additional development time
- • Ensure your design accommodates all product types from your BigCommerce export
Configure Product Categories and Collections
4-6 hoursSet up your product taxonomy in Webflow by creating Collections for products, categories, and any custom groupings. Map your BigCommerce category structure to Webflow's collection system, keeping in mind that Webflow uses a more flexible CMS-based approach. Create custom fields for product specifications, SEO data, and any unique attributes from your BigCommerce catalog. Configure collection templates and dynamic pages for automated product page generation.
- • Plan your collection structure before importing to avoid reorganization later
- • Use Webflow's reference fields to create relationships between products and categories
- • Set up collection templates with dynamic content for scalable product pages
- • Webflow's CMS has item limits per collection that may affect large catalogs
- • Complex category hierarchies may need to be simplified for Webflow's structure
Import Products and Inventory Data
1-2 daysUse Webflow's CSV import feature or API to transfer your product catalog from the BigCommerce export files. Map product fields including names, descriptions, prices, SKUs, and inventory levels to corresponding Webflow collection fields. Upload product images to Webflow's asset manager and link them to appropriate products. Since Webflow supports unlimited variants, you can expand products that were limited by BigCommerce's 250-variant restriction.
- • Import products in batches to avoid timeouts and make troubleshooting easier
- • Optimize product images for web before uploading to improve site performance
- • Use Webflow's bulk editing features to make mass updates after import
- • Large product catalogs may require multiple import sessions
- • Product URLs will change and need redirect mapping for SEO preservation
Migrate Customer Data and Accounts
4-6 hoursExport customer information from BigCommerce and prepare it for Webflow's customer management system. Note that Webflow handles customer accounts differently than BigCommerce, focusing more on order history and basic profile information. Import customer email addresses, names, and shipping addresses while ensuring compliance with data protection regulations. Set up customer account pages and login functionality using Webflow's built-in user authentication system.
- • Notify customers about the migration and potential need to reset passwords
- • Segment customers by order history or value for targeted re-engagement campaigns
- • Test the customer registration and login process thoroughly before launch
- • Customer passwords cannot be migrated and will need to be reset
- • Some customer data fields may not have direct equivalents in Webflow
Configure Payment Processing
2-3 hoursSet up payment processing in Webflow by connecting supported payment gateways such as Stripe or PayPal. Configure payment methods, currency settings, and transaction fees based on your business requirements. Test payment flows including successful transactions, failed payments, and refund processes. Ensure PCI compliance and security measures are properly configured for customer payment data protection.
- • Use Stripe for the most seamless integration with Webflow's e-commerce system
- • Set up webhook notifications for payment events and order updates
- • Configure abandoned cart recovery emails to maintain conversion rates
- • Payment gateway fees may differ from your BigCommerce setup
- • Some payment methods available in BigCommerce may not be supported in Webflow
Set Up Shipping Configuration
3-4 hoursConfigure shipping zones, rates, and methods in Webflow's e-commerce settings to match your BigCommerce shipping setup. Create shipping rules based on weight, price, or destination using Webflow's flexible shipping calculator. Set up integration with shipping carriers if needed, or configure flat-rate and free shipping options. Test shipping calculations across different scenarios to ensure accuracy for customers.
- • Start with simple shipping rules and add complexity gradually
- • Use Webflow's shipping zones feature to handle international shipping efficiently
- • Set up shipping notifications and tracking integration for better customer experience
- • Complex shipping rules from BigCommerce may need simplification for Webflow
- • Real-time shipping rates require third-party integrations or custom development
Configure Tax Settings and Compliance
2-3 hoursSet up tax configuration in Webflow to handle sales tax, VAT, or other regional tax requirements based on your business locations and customer base. Configure tax zones, rates, and exemptions using Webflow's tax management system. Ensure compliance with local tax regulations and integrate with tax calculation services if required for complex scenarios. Test tax calculations across different customer locations and product types.
- • Research tax nexus requirements for your business before configuring rates
- • Use Webflow's automatic tax calculation features for US sales tax when possible
- • Document tax settings for future reference and compliance audits
- • Tax compliance requirements may differ between BigCommerce and Webflow platforms
- • Complex tax scenarios may require third-party tax calculation services
Migrate Content and SEO Elements
1-2 daysTransfer blog posts, pages, and other content from BigCommerce to Webflow using the CMS collections system. Migrate SEO elements including meta titles, descriptions, alt tags, and structured data to maintain search rankings. Set up Webflow's built-in SEO tools and configure XML sitemaps, robots.txt, and other technical SEO elements. Optimize page load speeds and Core Web Vitals using Webflow's performance optimization features.
- • Use Webflow's SEO panel to systematically optimize each page for search engines
- • Implement structured data markup for products to enhance search visibility
- • Compress images and optimize assets for faster page load times
- • Content formatting may need adjustment when migrating between platforms
- • SEO rankings may temporarily fluctuate during the migration period
Set Up URL Redirects and Domain Migration
4-6 hoursCreate a comprehensive redirect map from your BigCommerce URLs to new Webflow URLs to preserve SEO value and prevent broken links. Use Webflow's redirect manager or implement 301 redirects at the server level for all product pages, category pages, and content URLs. Configure your custom domain in Webflow and update DNS settings to point to Webflow's hosting infrastructure. Test all redirects thoroughly to ensure proper functionality.
- • Export a complete URL list from BigCommerce before starting redirect mapping
- • Use tools like Screaming Frog to identify all URLs that need redirects
- • Implement redirects in batches and test each group before proceeding
- • Missing redirects can significantly impact SEO rankings and user experience
- • DNS propagation may take 24-48 hours for complete domain migration
Comprehensive Testing and Launch
2-3 daysConduct thorough testing of all e-commerce functionality including product browsing, cart operations, checkout process, payment processing, and order fulfillment workflows. Test user account creation, login functionality, and customer service features. Perform cross-browser and device testing to ensure consistent experience across all platforms. Create a launch checklist and coordinate the final cutover from BigCommerce to Webflow, including updating any external integrations and notifying stakeholders.
- • Create test orders using different payment methods and shipping options
- • Have team members or trusted customers perform user acceptance testing
- • Prepare a rollback plan in case critical issues are discovered after launch
- • Launch during low-traffic periods to minimize impact of any unexpected issues
- • Monitor site performance and error logs closely for the first 48 hours after launch
What will be migrated
Post-migration verification checklist
Verify these items after your Webflow store is live.
Browse catalog and verify images, prices, descriptions
Test variant selection and inventory
Compare with BigCommerce export data
Complete full test purchase with real payment
Test each configured payment method
Test multiple addresses and zones
Verify for different locations
Test login, registration, password reset
Check order confirmations, shipping notices
Test key URLs redirect correctly
Check meta titles and descriptions
Test on various devices
Compare performance to BigCommerce
Verify Google Analytics data collection
Monitor Google Search Console
BigCommerce to Webflow Migration: Common Challenges and Solutions
Essential questions and answers for businesses considering migrating from BigCommerce to Webflow, covering design flexibility benefits, ecommerce limitations, and practical migration considerations.
How long does it typically take to migrate from BigCommerce to Webflow?
Will migrating from BigCommerce to Webflow hurt my SEO rankings?
Can I transfer my order history and customer data from BigCommerce to Webflow?
What BigCommerce apps and integrations won't work with Webflow?
How do BigCommerce and Webflow ecommerce features compare?
How much website downtime should I expect during the migration?
Should I hire a Webflow expert or attempt the migration myself?
Can I recreate my BigCommerce theme design exactly in Webflow?
Will my customers need to create new accounts after the migration?
How should I handle ongoing sales during the migration process?
Will I save money switching from BigCommerce to Webflow?
How do I transfer my product reviews from BigCommerce to Webflow?
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