Webflow to BigCommerce Migration Guide

Since Webflow doesn't offer comprehensive ecommerce data export, you'll need to manually extract product information from your Webflow CMS collections. Export any available CSV data from your Webflow dashboard and create a spreadsheet with product names, descriptions, prices, and image URLs. Document your current site structure, including all pages, collections, and custom fields used in your Webflow CMS. Take screenshots of your product pages and category layouts for reference during the BigCommerce setup.

Create your BigCommerce account by selecting the appropriate plan based on your business size and feature requirements. Configure your store's basic settings including store name, address, currency, and timezone in the BigCommerce control panel. Set up your admin user accounts and define roles for team members who will manage the store. Complete the initial store setup wizard, which will guide you through essential configurations like tax settings and shipping zones.

Browse BigCommerce's theme marketplace and select a theme that closely matches your Webflow design aesthetic and functionality requirements. Install your chosen theme and begin customization using BigCommerce's Stencil theme engine or the built-in Page Builder for simpler modifications. Configure your theme's color scheme, typography, and layout settings to match your brand guidelines. Set up your homepage layout, navigation menus, and footer content to replicate your Webflow site structure.

Prepare your product data in BigCommerce's required CSV format, ensuring all mandatory fields are populated including product name, type, price, and weight. Note that BigCommerce limits products to 250 variants each, so restructure any Webflow products that exceed this limit by splitting them into separate parent products. Upload your product CSV file through BigCommerce's bulk import tool and map the fields correctly. After import, manually upload product images and assign them to the corresponding products, as image import via CSV requires direct URLs.

Since Webflow customer data cannot be directly exported, you'll need to manually recreate customer accounts or implement a customer re-registration process. Configure BigCommerce's customer account settings including registration requirements, password policies, and account approval processes. Set up customer groups if you had different pricing tiers or access levels in Webflow. Create a communication plan to notify existing customers about the platform migration and guide them through creating new accounts on BigCommerce.

Set up your payment gateways in BigCommerce, taking advantage of the platform's built-in payment processing options to avoid transaction fees. Configure BigCommerce Payments (powered by PayPal) as your primary processor, or integrate with other supported gateways like Stripe, Square, or PayPal. Test each payment method thoroughly in BigCommerce's sandbox environment before going live. Configure payment security settings including fraud protection rules and SSL certificates to ensure secure transactions.

Set up your shipping zones, methods, and rates in BigCommerce's shipping manager, replicating the shipping structure you had in Webflow. Configure real-time shipping calculations by integrating with carriers like UPS, FedEx, or USPS through BigCommerce's built-in shipping APIs. Create shipping rules based on product weight, dimensions, and destination to ensure accurate rate calculations. Set up free shipping thresholds and promotional shipping offers to match your previous Webflow promotions.

Configure BigCommerce's tax settings to comply with your business's tax obligations, including sales tax, VAT, or GST depending on your location and customer base. Set up automatic tax calculation using BigCommerce's integration with Avalara or TaxJar for accurate multi-jurisdiction tax handling. Configure tax-exempt customer groups if you serve B2B customers who qualify for tax exemptions. Test tax calculations across different shipping addresses and product types to ensure accuracy before launch.

Manually recreate your key website pages from Webflow in BigCommerce, including About Us, Contact, Privacy Policy, and Terms of Service pages. Use BigCommerce's Page Builder or HTML editor to replicate your content layout and design from Webflow. Migrate your blog content if applicable, ensuring all images and internal links are properly updated for the new platform. Create custom page templates for any unique content types you had in Webflow that don't fit standard BigCommerce page formats.

Create a comprehensive redirect strategy to maintain your SEO rankings when switching from Webflow to BigCommerce. Map all your Webflow URLs to their corresponding BigCommerce URLs and implement 301 redirects through BigCommerce's redirect manager or your DNS provider. Pay special attention to product pages, category pages, and high-traffic content pages to ensure no broken links. Set up redirects for your Webflow subdomain or custom domain to point to your new BigCommerce store URL structure.

Set up Google Analytics 4 and Google Tag Manager on your BigCommerce store to maintain tracking continuity from your Webflow site. Install BigCommerce's built-in analytics tools and configure ecommerce tracking to monitor sales, conversion rates, and customer behavior. Integrate with other marketing tools you used with Webflow, such as Facebook Pixel, email marketing platforms, or customer service tools. Configure BigCommerce's abandoned cart recovery and customer segmentation features to improve your marketing effectiveness.