Wix to Adobe Commerce Migration Guide
This guide walks you through migrating from Wix to Adobe Commerce to unlock enterprise-grade ecommerce features, advanced customization capabilities, and improved scalability for growing businesses.
Wix to Adobe Commerce Migration Preparation
Essential steps to prepare for migrating from Wix's website builder to Adobe Commerce's enterprise ecommerce platform, ensuring a smooth transition to advanced customization and B2B capabilities.
Export and Inventory Your Wix Data
Download your product catalog, customer data, and order history using Wix's CSV export feature from your dashboard. Note that some data like custom forms, blog content, and design elements will require manual extraction since Wix has limited export capabilities for non-ecommerce content.
Assess Adobe Commerce Infrastructure Requirements
Determine whether Adobe Commerce Cloud or on-premise deployment suits your needs, considering your expected traffic and GMV for pricing calculations. Evaluate hosting requirements, as Adobe Commerce demands significantly more server resources than Wix's hosted solution.
Plan Your Product Catalog Structure
Review Wix's 100-variant limitation against your current needs and design an expanded catalog structure for Adobe Commerce's unlimited variants. Map out category hierarchies, attribute sets, and configurable products to take advantage of Adobe Commerce's advanced catalog management.
Design Custom Theme and Extensions Strategy
Since you're moving from Wix's template-based system, plan your custom theme development or select from Adobe Commerce's marketplace. Identify required extensions for enterprise features like advanced B2B functionality, multi-store management, or custom integrations that weren't available in Wix.
Configure Payment and Shipping Integrations
Set up enterprise-grade payment gateways and shipping solutions that integrate with Adobe Commerce, moving beyond Wix's basic payment options. Plan for advanced features like B2B payment terms, complex shipping rules, and multi-currency support that Adobe Commerce offers.
Establish Development and Testing Environment
Create staging environments for Adobe Commerce to test the migration before going live, unlike Wix's simple editor preview. Set up development workflows, version control, and backup procedures essential for managing an enterprise ecommerce platform.
Wix to Adobe Commerce Migration Process
A comprehensive 12-step migration guide for businesses moving from Wix to Adobe Commerce to leverage enterprise-grade features, unlimited product variants, and advanced B2B capabilities for complex ecommerce operations.
Data Assessment and Export Planning
2-3 daysBegin by conducting a thorough audit of your Wix store data including products, customers, orders, and content. Access your Wix dashboard and identify what data can be exported via CSV and what requires manual extraction. Document your current product catalog structure, noting any products with multiple variants that exceed Wix's 100-variant limit. Create a comprehensive inventory of all store assets, custom pages, blog posts, and media files that need migration.
- • Use Wix's native export tools for basic product and customer data
- • Screenshot complex product configurations and custom layouts for reference
- • Document all third-party app integrations and their data requirements
- • Wix doesn't export order history in a standard format - manual extraction may be required
- • Custom code and advanced design elements cannot be directly exported
Adobe Commerce Environment Setup
3-5 daysChoose between Adobe Commerce Cloud or on-premise deployment based on your enterprise requirements. Set up your hosting environment, configure server specifications for optimal performance, and install Adobe Commerce with the appropriate edition (Commerce or Commerce Cloud). Configure basic store settings including timezone, currency, and locale settings. Establish development, staging, and production environments following Adobe Commerce best practices.
- • Consider Adobe Commerce Cloud for managed hosting and automatic scaling
- • Ensure server meets Adobe Commerce system requirements for enterprise workloads
- • Set up proper SSL certificates and security configurations from the start
- • Adobe Commerce requires significantly more server resources than Wix
- • Proper environment setup is crucial for performance and security
Theme Selection and Customization
1-2 weeksSelect an enterprise-grade Adobe Commerce theme that aligns with your brand and functional requirements. Consider themes optimized for B2B functionality if applicable to your business model. Begin customizing the theme to match your Wix store's visual identity, including colors, fonts, layout structures, and responsive design elements. Configure theme settings for optimal performance and user experience across all devices.
- • Choose themes with built-in B2B features if you plan to serve business customers
- • Prioritize mobile-responsive themes with fast loading times
- • Consider purchasing premium themes for advanced customization options
- • Theme customization can be complex and may require developer expertise
- • Ensure theme compatibility with planned extensions and integrations
Product Catalog Migration
1-2 weeksExport your product data from Wix using the available CSV export functionality and prepare it for Adobe Commerce import format. Map Wix product fields to Adobe Commerce attributes, taking advantage of unlimited variant capabilities to expand product options previously limited in Wix. Create product categories, configure attribute sets, and import products using Adobe Commerce's native import tools or specialized migration extensions. Set up advanced product features like related products, upsells, and cross-sells.
- • Use Adobe Commerce's flexible attribute system to create unlimited product variants
- • Implement proper URL key structure for SEO optimization
- • Configure inventory management settings appropriate for your business model
- • Product images must be manually downloaded and re-uploaded to Adobe Commerce
- • Complex product configurations may require manual recreation
Customer Data Import
3-5 daysExtract customer information from Wix including contact details, purchase history, and account preferences. Format the customer data according to Adobe Commerce's import requirements, ensuring proper field mapping for customer attributes, addresses, and account settings. Import customer data using Adobe Commerce's customer import functionality, and configure customer groups for B2B functionality if needed. Set up customer account features like wishlists, order history, and account dashboards.
- • Create customer groups for different pricing tiers or B2B segments
- • Configure customer account features to exceed Wix's basic account functionality
- • Set up automated welcome emails for migrated customers
- • Customer passwords cannot be migrated - customers will need to reset passwords
- • Verify customer data integrity after import to prevent account issues
Payment Gateway Configuration
2-3 daysConfigure enterprise-grade payment processing solutions suitable for Adobe Commerce's advanced capabilities. Set up multiple payment methods including credit cards, PayPal, and B2B-specific options like purchase orders or net terms. Configure payment gateway settings for different customer groups and geographic regions. Test payment processing in the staging environment to ensure secure and reliable transaction handling.
- • Implement multiple payment options to serve diverse customer needs
- • Configure different payment methods for B2B and B2C customers
- • Set up payment restrictions based on customer groups or geographic locations
- • Ensure PCI compliance requirements are met for payment processing
- • Test all payment methods thoroughly before going live
Shipping and Fulfillment Setup
3-4 daysConfigure Adobe Commerce's advanced shipping capabilities that exceed Wix's basic shipping options. Set up multiple shipping methods, carriers, and rate calculations based on weight, destination, and customer groups. Configure shipping zones, restrictions, and special handling requirements for different product types. Integrate with enterprise shipping solutions and configure automated fulfillment processes if applicable to your business model.
- • Utilize Adobe Commerce's flexible shipping rules for complex business requirements
- • Configure different shipping options for B2B customers including freight shipping
- • Set up shipping restrictions and special handling for specific product categories
- • Complex shipping configurations require thorough testing with various scenarios
- • Ensure shipping calculations are accurate to prevent customer dissatisfaction
Tax Configuration and Compliance
2-3 daysConfigure Adobe Commerce's comprehensive tax management system to handle complex tax scenarios that Wix may not support. Set up tax rates for different jurisdictions, configure tax classes for various product types, and implement tax exemptions for B2B customers if applicable. Configure automated tax calculation services and ensure compliance with local and international tax regulations. Set up tax reporting features for enterprise-level financial management.
- • Use Adobe Commerce's built-in tax calculation features for complex scenarios
- • Configure tax exemptions and special rates for B2B customer groups
- • Implement automated tax reporting for enterprise financial management
- • Tax configuration errors can result in compliance issues and customer dissatisfaction
- • Verify tax calculations with your accounting team before launch
Content and Media Migration
1-2 weeksManually migrate content from your Wix site including page content, blog posts, images, and media files to Adobe Commerce. Recreate CMS pages using Adobe Commerce's content management system, taking advantage of advanced features like page builder and dynamic content blocks. Optimize images for web performance and configure media galleries for product images. Set up blog functionality if you were using Wix's blogging features.
- • Use Adobe Commerce's Page Builder for creating rich, dynamic content layouts
- • Optimize all images for web performance and SEO
- • Implement proper alt tags and meta descriptions for all content
- • Content migration is largely manual and time-intensive
- • Ensure all media files are properly uploaded and linked
SEO and URL Redirect Setup
3-4 daysImplement comprehensive SEO migration strategies to preserve search engine rankings during the transition from Wix to Adobe Commerce. Create 301 redirects for all existing URLs to their new Adobe Commerce equivalents, ensuring no broken links or lost traffic. Configure Adobe Commerce's SEO features including meta titles, descriptions, canonical URLs, and XML sitemaps. Set up Google Analytics and Search Console for the new domain structure.
- • Create a comprehensive redirect map for all existing Wix URLs
- • Implement Adobe Commerce's advanced SEO features for better search visibility
- • Set up proper canonical URLs to avoid duplicate content issues
- • Missing redirects can result in significant SEO ranking losses
- • Test all redirects thoroughly before launch to ensure proper functionality
Integration and Extension Setup
1-2 weeksInstall and configure essential Adobe Commerce extensions to replicate and enhance functionality from your Wix store. Set up integrations with enterprise systems like ERP, CRM, and inventory management solutions that weren't available with Wix. Configure third-party extensions for advanced features like B2B functionality, advanced reporting, and marketing automation. Test all integrations to ensure seamless data flow and functionality.
- • Prioritize extensions that provide enterprise features unavailable in Wix
- • Configure B2B extensions if serving business customers
- • Set up advanced analytics and reporting tools for better business insights
- • Too many extensions can impact site performance and stability
- • Ensure all extensions are compatible with your Adobe Commerce version
Comprehensive Testing and Launch
1-2 weeksConduct thorough testing of all store functionality including product browsing, checkout process, payment processing, and order management. Test the site across multiple devices and browsers to ensure optimal performance and user experience. Perform load testing to ensure the site can handle expected traffic volumes. Execute a soft launch with limited traffic to identify and resolve any remaining issues before full public launch.
- • Create detailed test scenarios covering all customer journey paths
- • Test B2B functionality thoroughly if applicable to your business model
- • Monitor site performance closely during initial launch period
- • Insufficient testing can result in poor customer experience and lost sales
- • Have a rollback plan ready in case critical issues are discovered post-launch
What will be migrated
Post-migration verification checklist
Verify these items after your Adobe Commerce store is live.
Browse catalog and verify images, prices, descriptions
Test variant selection and inventory
Compare with Wix export data
Complete full test purchase with real payment
Test each configured payment method
Test multiple addresses and zones
Verify for different locations
Test login, registration, password reset
Check order confirmations, shipping notices
Test key URLs redirect correctly
Check meta titles and descriptions
Test on various devices
Compare performance to Wix
Verify Google Analytics data collection
Monitor Google Search Console
Common challenges and solutions
Key questions and expert answers for businesses migrating from Wix to Adobe Commerce, covering technical, operational, and strategic considerations for this enterprise-level transition.
How long does it typically take to migrate from Wix to Adobe Commerce?
Will I lose my search engine rankings when migrating from Wix to Adobe Commerce?
Can I export my order history and customer data from Wix to Adobe Commerce?
What happens to my Wix apps when I move to Adobe Commerce?
How do the costs compare between Wix and Adobe Commerce?
Do I need technical expertise to manage Adobe Commerce after migration?
How much downtime should I expect during the migration?
Can I replicate my Wix design in Adobe Commerce?
Will my customers need to create new passwords after migration?
What features will I gain by moving from Wix to Adobe Commerce?
How should I prepare my team for this migration?
Can I migrate my customer reviews from Wix to Adobe Commerce?
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