Moderate 4-7 days 12 steps

Wix to Adobe Commerce Migration Guide

Wix
Adobe Commerce

This guide walks you through migrating from Wix to Adobe Commerce to unlock enterprise-grade ecommerce features, advanced customization capabilities, and improved scalability for growing businesses.

Wix to Adobe Commerce Migration Preparation

Essential steps to prepare for migrating from Wix's website builder to Adobe Commerce's enterprise ecommerce platform, ensuring a smooth transition to advanced customization and B2B capabilities.

1

Export and Inventory Your Wix Data

Download your product catalog, customer data, and order history using Wix's CSV export feature from your dashboard. Note that some data like custom forms, blog content, and design elements will require manual extraction since Wix has limited export capabilities for non-ecommerce content.

2

Assess Adobe Commerce Infrastructure Requirements

Determine whether Adobe Commerce Cloud or on-premise deployment suits your needs, considering your expected traffic and GMV for pricing calculations. Evaluate hosting requirements, as Adobe Commerce demands significantly more server resources than Wix's hosted solution.

3

Plan Your Product Catalog Structure

Review Wix's 100-variant limitation against your current needs and design an expanded catalog structure for Adobe Commerce's unlimited variants. Map out category hierarchies, attribute sets, and configurable products to take advantage of Adobe Commerce's advanced catalog management.

4

Design Custom Theme and Extensions Strategy

Since you're moving from Wix's template-based system, plan your custom theme development or select from Adobe Commerce's marketplace. Identify required extensions for enterprise features like advanced B2B functionality, multi-store management, or custom integrations that weren't available in Wix.

5

Configure Payment and Shipping Integrations

Set up enterprise-grade payment gateways and shipping solutions that integrate with Adobe Commerce, moving beyond Wix's basic payment options. Plan for advanced features like B2B payment terms, complex shipping rules, and multi-currency support that Adobe Commerce offers.

6

Establish Development and Testing Environment

Create staging environments for Adobe Commerce to test the migration before going live, unlike Wix's simple editor preview. Set up development workflows, version control, and backup procedures essential for managing an enterprise ecommerce platform.

Wix to Adobe Commerce Migration Process

A comprehensive 12-step migration guide for businesses moving from Wix to Adobe Commerce to leverage enterprise-grade features, unlimited product variants, and advanced B2B capabilities for complex ecommerce operations.

1

Data Assessment and Export Planning

2-3 days

Begin by conducting a thorough audit of your Wix store data including products, customers, orders, and content. Access your Wix dashboard and identify what data can be exported via CSV and what requires manual extraction. Document your current product catalog structure, noting any products with multiple variants that exceed Wix's 100-variant limit. Create a comprehensive inventory of all store assets, custom pages, blog posts, and media files that need migration.

Tips:
  • • Use Wix's native export tools for basic product and customer data
  • • Screenshot complex product configurations and custom layouts for reference
  • • Document all third-party app integrations and their data requirements
Important:
  • • Wix doesn't export order history in a standard format - manual extraction may be required
  • • Custom code and advanced design elements cannot be directly exported
2

Adobe Commerce Environment Setup

3-5 days

Choose between Adobe Commerce Cloud or on-premise deployment based on your enterprise requirements. Set up your hosting environment, configure server specifications for optimal performance, and install Adobe Commerce with the appropriate edition (Commerce or Commerce Cloud). Configure basic store settings including timezone, currency, and locale settings. Establish development, staging, and production environments following Adobe Commerce best practices.

Tips:
  • • Consider Adobe Commerce Cloud for managed hosting and automatic scaling
  • • Ensure server meets Adobe Commerce system requirements for enterprise workloads
  • • Set up proper SSL certificates and security configurations from the start
Important:
  • • Adobe Commerce requires significantly more server resources than Wix
  • • Proper environment setup is crucial for performance and security
3

Theme Selection and Customization

1-2 weeks

Select an enterprise-grade Adobe Commerce theme that aligns with your brand and functional requirements. Consider themes optimized for B2B functionality if applicable to your business model. Begin customizing the theme to match your Wix store's visual identity, including colors, fonts, layout structures, and responsive design elements. Configure theme settings for optimal performance and user experience across all devices.

Tips:
  • • Choose themes with built-in B2B features if you plan to serve business customers
  • • Prioritize mobile-responsive themes with fast loading times
  • • Consider purchasing premium themes for advanced customization options
Important:
  • • Theme customization can be complex and may require developer expertise
  • • Ensure theme compatibility with planned extensions and integrations
4

Product Catalog Migration

1-2 weeks

Export your product data from Wix using the available CSV export functionality and prepare it for Adobe Commerce import format. Map Wix product fields to Adobe Commerce attributes, taking advantage of unlimited variant capabilities to expand product options previously limited in Wix. Create product categories, configure attribute sets, and import products using Adobe Commerce's native import tools or specialized migration extensions. Set up advanced product features like related products, upsells, and cross-sells.

Tips:
  • • Use Adobe Commerce's flexible attribute system to create unlimited product variants
  • • Implement proper URL key structure for SEO optimization
  • • Configure inventory management settings appropriate for your business model
Important:
  • • Product images must be manually downloaded and re-uploaded to Adobe Commerce
  • • Complex product configurations may require manual recreation
5

Customer Data Import

3-5 days

Extract customer information from Wix including contact details, purchase history, and account preferences. Format the customer data according to Adobe Commerce's import requirements, ensuring proper field mapping for customer attributes, addresses, and account settings. Import customer data using Adobe Commerce's customer import functionality, and configure customer groups for B2B functionality if needed. Set up customer account features like wishlists, order history, and account dashboards.

Tips:
  • • Create customer groups for different pricing tiers or B2B segments
  • • Configure customer account features to exceed Wix's basic account functionality
  • • Set up automated welcome emails for migrated customers
Important:
  • • Customer passwords cannot be migrated - customers will need to reset passwords
  • • Verify customer data integrity after import to prevent account issues
6

Payment Gateway Configuration

2-3 days

Configure enterprise-grade payment processing solutions suitable for Adobe Commerce's advanced capabilities. Set up multiple payment methods including credit cards, PayPal, and B2B-specific options like purchase orders or net terms. Configure payment gateway settings for different customer groups and geographic regions. Test payment processing in the staging environment to ensure secure and reliable transaction handling.

Tips:
  • • Implement multiple payment options to serve diverse customer needs
  • • Configure different payment methods for B2B and B2C customers
  • • Set up payment restrictions based on customer groups or geographic locations
Important:
  • • Ensure PCI compliance requirements are met for payment processing
  • • Test all payment methods thoroughly before going live
7

Shipping and Fulfillment Setup

3-4 days

Configure Adobe Commerce's advanced shipping capabilities that exceed Wix's basic shipping options. Set up multiple shipping methods, carriers, and rate calculations based on weight, destination, and customer groups. Configure shipping zones, restrictions, and special handling requirements for different product types. Integrate with enterprise shipping solutions and configure automated fulfillment processes if applicable to your business model.

Tips:
  • • Utilize Adobe Commerce's flexible shipping rules for complex business requirements
  • • Configure different shipping options for B2B customers including freight shipping
  • • Set up shipping restrictions and special handling for specific product categories
Important:
  • • Complex shipping configurations require thorough testing with various scenarios
  • • Ensure shipping calculations are accurate to prevent customer dissatisfaction
8

Tax Configuration and Compliance

2-3 days

Configure Adobe Commerce's comprehensive tax management system to handle complex tax scenarios that Wix may not support. Set up tax rates for different jurisdictions, configure tax classes for various product types, and implement tax exemptions for B2B customers if applicable. Configure automated tax calculation services and ensure compliance with local and international tax regulations. Set up tax reporting features for enterprise-level financial management.

Tips:
  • • Use Adobe Commerce's built-in tax calculation features for complex scenarios
  • • Configure tax exemptions and special rates for B2B customer groups
  • • Implement automated tax reporting for enterprise financial management
Important:
  • • Tax configuration errors can result in compliance issues and customer dissatisfaction
  • • Verify tax calculations with your accounting team before launch
9

Content and Media Migration

1-2 weeks

Manually migrate content from your Wix site including page content, blog posts, images, and media files to Adobe Commerce. Recreate CMS pages using Adobe Commerce's content management system, taking advantage of advanced features like page builder and dynamic content blocks. Optimize images for web performance and configure media galleries for product images. Set up blog functionality if you were using Wix's blogging features.

Tips:
  • • Use Adobe Commerce's Page Builder for creating rich, dynamic content layouts
  • • Optimize all images for web performance and SEO
  • • Implement proper alt tags and meta descriptions for all content
Important:
  • • Content migration is largely manual and time-intensive
  • • Ensure all media files are properly uploaded and linked
10

SEO and URL Redirect Setup

3-4 days

Implement comprehensive SEO migration strategies to preserve search engine rankings during the transition from Wix to Adobe Commerce. Create 301 redirects for all existing URLs to their new Adobe Commerce equivalents, ensuring no broken links or lost traffic. Configure Adobe Commerce's SEO features including meta titles, descriptions, canonical URLs, and XML sitemaps. Set up Google Analytics and Search Console for the new domain structure.

Tips:
  • • Create a comprehensive redirect map for all existing Wix URLs
  • • Implement Adobe Commerce's advanced SEO features for better search visibility
  • • Set up proper canonical URLs to avoid duplicate content issues
Important:
  • • Missing redirects can result in significant SEO ranking losses
  • • Test all redirects thoroughly before launch to ensure proper functionality
11

Integration and Extension Setup

1-2 weeks

Install and configure essential Adobe Commerce extensions to replicate and enhance functionality from your Wix store. Set up integrations with enterprise systems like ERP, CRM, and inventory management solutions that weren't available with Wix. Configure third-party extensions for advanced features like B2B functionality, advanced reporting, and marketing automation. Test all integrations to ensure seamless data flow and functionality.

Tips:
  • • Prioritize extensions that provide enterprise features unavailable in Wix
  • • Configure B2B extensions if serving business customers
  • • Set up advanced analytics and reporting tools for better business insights
Important:
  • • Too many extensions can impact site performance and stability
  • • Ensure all extensions are compatible with your Adobe Commerce version
12

Comprehensive Testing and Launch

1-2 weeks

Conduct thorough testing of all store functionality including product browsing, checkout process, payment processing, and order management. Test the site across multiple devices and browsers to ensure optimal performance and user experience. Perform load testing to ensure the site can handle expected traffic volumes. Execute a soft launch with limited traffic to identify and resolve any remaining issues before full public launch.

Tips:
  • • Create detailed test scenarios covering all customer journey paths
  • • Test B2B functionality thoroughly if applicable to your business model
  • • Monitor site performance closely during initial launch period
Important:
  • • Insufficient testing can result in poor customer experience and lost sales
  • • Have a rollback plan ready in case critical issues are discovered post-launch

What will be migrated

products
Products, descriptions, SKUs, prices, images. Variants: Wix supports 100 vs Adobe Commerce's Unlimited.
customers
Customer contact info, addresses, marketing preferences transfer. Passwords must be reset for security.
orders
Order history for reference. Consider importing last 3-6 months for customer service.
categories
Product categories transfer but may need restructuring for Adobe Commerce.
blog posts
Blog content requires manual migration. Preserve SEO metadata and publish dates.
reviews
Product reviews require migration tools or review apps that work on both platforms.
discount codes
Discount codes must be manually recreated in Adobe Commerce.
custom fields
Wix custom fields can map to Adobe Commerce equivalents but require manual configuration.
redirects
URL redirects must be manually created in Adobe Commerce to preserve SEO.
gift cards
Active gift card balances need manual transfer or recreation in Adobe Commerce.

Post-migration verification checklist

Verify these items after your Adobe Commerce store is live.

All products display correctly Critical

Browse catalog and verify images, prices, descriptions

Product variants work properly Critical

Test variant selection and inventory

Inventory levels are accurate Critical

Compare with Wix export data

Checkout completes successfully Critical

Complete full test purchase with real payment

All payment gateways process correctly Critical

Test each configured payment method

Shipping calculations are accurate Critical

Test multiple addresses and zones

Tax calculations match expectations Critical

Verify for different locations

Customer accounts work

Test login, registration, password reset

Email notifications send Critical

Check order confirmations, shipping notices

301 redirects from Wix work Critical

Test key URLs redirect correctly

SEO metadata preserved

Check meta titles and descriptions

Mobile site displays properly

Test on various devices

Site speed is acceptable

Compare performance to Wix

Analytics tracking active

Verify Google Analytics data collection

No 404 errors Critical

Monitor Google Search Console

Common challenges and solutions

Key questions and expert answers for businesses migrating from Wix to Adobe Commerce, covering technical, operational, and strategic considerations for this enterprise-level transition.

How long does it typically take to migrate from Wix to Adobe Commerce?
A Wix to Adobe Commerce migration typically takes 3-6 months for a complete implementation. This extended timeline accounts for Adobe Commerce's enterprise-level customization requirements, developer onboarding, and the significant platform architecture differences between the two systems.
Will I lose my search engine rankings when migrating from Wix to Adobe Commerce?
You can maintain most SEO rankings with proper planning, including URL mapping and 301 redirects. Adobe Commerce offers superior SEO capabilities compared to Wix, but the migration requires careful URL structure planning since you'll be moving from Wix's subdomain structure to your own hosting environment.
Can I export my order history and customer data from Wix to Adobe Commerce?
Wix provides CSV export functionality for basic order and customer data, but some information may require manual extraction. Adobe Commerce can import this data, though you'll need technical expertise to properly map fields and ensure data integrity during the migration process.
What happens to my Wix apps when I move to Adobe Commerce?
Wix apps won't transfer directly, but Adobe Commerce offers more powerful native features and extensive marketplace extensions. Most Wix app functionality can be replicated or enhanced through Adobe Commerce's built-in capabilities or third-party integrations, often with better performance and customization options.
How do the costs compare between Wix and Adobe Commerce?
The cost difference is substantial - you'll move from Wix's $27-59/month to Adobe Commerce's $2,000+/month plus development and hosting costs. However, Adobe Commerce provides enterprise-grade features, unlimited customization, and advanced B2B capabilities that justify the investment for growing businesses with complex needs.
Do I need technical expertise to manage Adobe Commerce after migration?
Yes, Adobe Commerce requires significantly more technical knowledge than Wix's drag-and-drop interface. You'll need either in-house developers or ongoing agency support for customizations, updates, and maintenance, making it essential to budget for technical resources beyond the platform cost.
How much downtime should I expect during the migration?
With proper planning, you can minimize downtime to just a few hours for DNS switching. The development and testing phases happen on staging servers, allowing your Wix store to remain operational until you're ready to go live with Adobe Commerce.
Can I replicate my Wix design in Adobe Commerce?
While you can't directly transfer Wix themes, Adobe Commerce offers much greater design flexibility through custom theme development. You'll likely want to redesign rather than replicate, taking advantage of Adobe Commerce's advanced layout capabilities and mobile-first responsive design options.
Will my customers need to create new passwords after migration?
Yes, customers will typically need to reset their passwords since Wix and Adobe Commerce use different authentication systems. Plan a communication strategy to inform customers about this change and consider offering incentives to encourage account recreation and continued engagement.
What features will I gain by moving from Wix to Adobe Commerce?
You'll gain enterprise-grade features like advanced inventory management, complex pricing rules, multi-store capabilities, robust B2B functionality, and unlimited customization options. Adobe Commerce also provides superior performance, scalability, and integration capabilities compared to Wix's more basic e-commerce tools.
How should I prepare my team for this migration?
Plan for significant training since Adobe Commerce's admin interface is much more complex than Wix's user-friendly dashboard. Consider hiring Adobe Commerce specialists or partnering with a certified agency, and budget time for team training on the new platform's advanced features and workflows.
Can I migrate my customer reviews from Wix to Adobe Commerce?
Customer reviews may need manual migration depending on your Wix review system, as they're not typically included in standard CSV exports. Adobe Commerce supports various review extensions that can import review data, but this often requires custom development work to properly map and transfer review content and ratings.

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