bing.com revenue estimates

The estimates are based on publicly available data and industry benchmarks for large-scale search engine platforms. Total monthly traffic of approximately 3.7 billion visits is derived from SimilarWeb metrics indicating bing.com’s global visits in August 2025. Organic search traffic is estimated at about 1.2 billion monthly visitors, assuming roughly one-third of total traffic comes from organic search, consistent with industry norms for search platforms and reflected in traffic source distribution patterns. Paid search traffic is approximated at 740 million monthly visitors, reflecting the significant ad-driven component of Bing's business model, supported by its reported $6.24 billion annual ad revenue in 2022, and the typical ratio of paid to organic traffic in digital advertising platforms. Monthly revenue is estimated by extrapolating the 2022 annual net ad revenue to a monthly figure (~$520 million), acknowledging Bing’s business primarily generates revenue through advertising rather than direct ecommerce sales. The conversion rate of 2.5% is a generic ecommerce benchmark applied here to hypothetical ad clicks or user actions leading to revenue generation, as Bing itself is not an ecommerce store but a search engine with advertising conversion metrics. The average order value of $22 is a proxy based on average cost-per-click and average transaction values in digital advertising. Primary currency is USD, given Bing’s largest market share and operation base is the United States. The industry is classified as Search Engine and Online Advertising, reflecting Bing’s core function and revenue streams. This methodology synthesizes web traffic analytics data, industry performance metrics for search engines and ad platforms, and demographic/geographic breakdowns of Bing’s user base from multiple sources including SimilarWeb, Statista, SEMrush, and Backlinko.