gymshark.com revenue estimates

Starting with the reliable SEO data indicating approximately 4 million organic search visitors monthly, industry benchmarks for premium activewear brands suggest paid search traffic typically ranges between 4% and 8% of total traffic, leading to an estimate of around 400,000 paid visitors per month. According to web traffic analytics, direct traffic for Gymshark is about 45%, with organic search roughly 38%, and the remainder split between social, referral, and paid sources. This distribution and the known total visits from web research place total monthly traffic at around 10.4 million visitors. For monthly revenue, ecommerce performance metrics for premium fitness apparel brands with strong brand recognition and a sizable US and UK customer base suggest a typical conversion rate between 2% and 3%; applying a median 2.5% conversion rate to 10.4 million visitors results in approximately 260,000 orders monthly. Gymshark’s product pricing, analyzed from the website and industry data, shows average order values around $80, reflecting a mid-to-premium price positioning. Multiplying orders by average order value yields estimated monthly revenue near $70 million USD. The primary currency is USD, given Gymshark’s strategic headquarters relocation to the US and dominant traffic from the US market. The store operates within the sportswear and activewear ecommerce vertical, focusing on fitness apparel and accessories for athletes and fitness enthusiasts. This methodology synthesizes reliable SEO data, traffic source ratios typical for the industry, conversion rate and AOV benchmarks from publicly available ecommerce performance data, and geographic and market positioning insights from brand research and web traffic analysis.