warbyparker.com revenue estimates

Starting with reliable SEO data indicating approximately 1,387,912 organic search visitors per month, broader web analytics sources report total monthly visits around 4.2 million, establishing the overall site traffic including all channels. Paid search traffic for premium lifestyle ecommerce brands like Warby Parker typically constitutes about 8-10% of total traffic; using this benchmark, estimated paid search traffic is approximately 360,000 visits monthly. Direct, social, and referral traffic complete the remainder of the total traffic volume. Warby Parker's publicly reported quarterly revenue figures (e.g., $214.5M in Q2 2025) imply monthly revenue near $71 million. The store operates in the eyewear/optical retail vertical, primarily serving the U.S. market with USD as the currency. Industry benchmarks for conversion rates in eyewear ecommerce range from 2% to 3%; a mid-point estimate of 2.5% is reasonable given Warby Parker's brand recognition and mature omnichannel presence. The average order value is inferred from reported average revenue per customer ($310 annually) divided by typical purchase frequency (approximately 2.5 orders per year), yielding about $120 per order. The methodology integrates reliable SEO data, ecommerce performance metrics, industry traffic composition norms, Warby Parker’s financial disclosures, and typical market positioning for premium optical retailers.