deliveroo.co.uk revenue estimates

The paid search traffic estimate is based on reliable SEO data indicating that Deliveroo's paid search traffic is approximately 2,290 visitors per month, which aligns with industry benchmarks for major ecommerce platforms where paid search typically represents a small fraction of total traffic compared to organic and direct channels. The total monthly traffic estimate of 7.7 million visitors is derived from reliable SEO data and publicly available web analytics, which include organic, paid, direct, social, and referral sources. This figure is consistent with Deliveroo's market position and industry benchmarks for leading food delivery platforms. Monthly revenue is estimated by combining the total number of monthly orders (derived from the reported order growth and average monthly active customers) with the average order value. Deliveroo reported 42.6 million orders in Q1 2025 for the UK and Ireland, which translates to approximately 14.2 million orders per month. Using the reported gross transaction value (GTV) of £1.18 billion for Q1 2025, the average order value is calculated as £27.8 (approximately $32.50 USD). Multiplying the monthly order volume by the average order value yields a monthly revenue estimate of approximately $170 million USD. The conversion rate is estimated at 1.1%, which is typical for mature ecommerce platforms in the food delivery sector, where high brand recognition and frequent repeat purchases contribute to a higher conversion rate compared to general ecommerce. This estimate is supported by ecommerce performance metrics and industry benchmarks for leading food delivery services. The primary currency used by the store is GBP, as Deliveroo operates primarily in the UK and Ireland, and all financial reporting is in GBP. The industry is classified as Food Delivery and Online Services, reflecting Deliveroo's core business of food and grocery delivery, as well as its expansion into retail and grocery shopping. The methodology takes into account factors such as industry benchmarks for traffic composition and conversion rates, product pricing and mix from website analysis, store maturity and brand recognition, market positioning (premium), geographic focus and target market, and typical organic/paid/direct traffic ratios for the food delivery industry.