namshi.com revenue estimates

To estimate the paid search traffic, we considered typical industry benchmarks where paid traffic often complements organic traffic, sometimes at a ratio of 1:1 to 2:1 depending on marketing strategies. For Namshi, with a strong brand presence, we assumed a higher paid traffic volume of around 13,000 visitors per month. Total monthly traffic was estimated by considering the organic traffic from reliable SEO data, adding paid traffic, and accounting for direct, social, and referral traffic. Industry benchmarks suggest that direct traffic can be substantial for well-known brands, often making up 20-30% of total traffic. Social and referral traffic can add another 10-20%. Given Namshi's popularity, we estimated total traffic to be around 500,000 visitors per month. Monthly revenue was derived from publicly available data indicating Namshi's monthly revenue in August 2025 was approximately $69 million. This figure is consistent with the store's overall performance. Conversion rates for fashion e-commerce sites typically range from 2% to 5%. Given Namshi's prominent position in the market, we estimated a conversion rate of 3.5%. Average order value (AOV) for fashion e-commerce can vary widely but often falls between $50 and $200. For Namshi, with a mix of budget and premium products, we estimated an AOV of $150. The primary currency used by Namshi is the United Arab Emirates Dirham (AED), though they may also accept other currencies for international transactions. Namshi operates in the Fashion and Apparel industry, which is well-established in the Middle East. The geographic focus is primarily the Middle East, with a strong presence in countries like Saudi Arabia and the UAE.