daraz.pk revenue estimates

Estimates derived from publicly available traffic analytics showing 16.3M total monthly visits with organic search at 56.59% (primarily desktop, adjusted across devices), direct at 38.7%, and remaining split across paid search (industry benchmark 6% for ecommerce in emerging markets), social (5%), referrals, and display using standard ecommerce performance metrics for traffic composition. Organic traffic calculated as 56.59% of total visits; paid search estimated at 6% based on low utilization noted in analytics and typical ratios for mature ecommerce platforms in Pakistan (direct-heavy due to brand recognition). Total traffic directly from recent analytics data. Revenue estimated by scaling Pakistan ecommerce market monthly revenue share (top platform #1 in category, #10 country rank captures ~75% based on market positioning), cross-referenced with daily revenue proxies adjusted for actual ecommerce (not ads) using industry benchmarks for conversion (2-3% for general ecommerce with low bounce 21.72%, high pages/visit 4.29 indicating strong engagement) and AOV (~PKR 7000 or $25 USD from product mix analysis of budget electronics/fashion on site, typical for mass-market in Pakistan). Store maturity (top ranks, high domain authority via global 2505 rank), geographic focus (Pakistan 90%+ audience), and budget positioning inform benchmarks. Older traffic estimates (e.g., 5M unique monthly) superseded by recent data; revenue excludes ad-only figures, focused on sales via GMV proxies and market data.