farfetch.com revenue estimates

Estimates are derived from publicly available ecommerce analytics tools and industry benchmarks for luxury fashion retailers as of late 2025. Total monthly traffic uses Semrush November 2025 data of 25.75M visits, prioritizing it over Similarweb's lower 19.9M due to recency and alignment with other session metrics around 26M[1][3]. Organic search traffic (11.45M) and paid search traffic (729.84K) are directly from Semrush breakdowns, reflecting a drop in organic (-5%) and surge in paid (+110%), consistent with fashion industry trends where branded searches drive significant volume[1]. Monthly revenue ($139M USD) and sessions (26.1M) are from Grips November 2025 report, with transactions at 469,618 yielding a calculated conversion rate of ~1.8% (transactions/sessions)[3]. Average order value (~$296) calculated as revenue/transactions from the same Grips data, aligning with luxury fashion benchmarks of $275-$325 AOV and premium positioning (high-end brands, no discounting strategy)[3][5]. Primary currency is USD based on reported revenues, CPC in USD, and US as top traffic source (26.5%)[1][3]. Industry identified as luxury fashion eCommerce from category rankings, competitor comparisons (e.g., ssense.com), and store focus on premium boutiques/brands[1][2][3]. Traffic composition considers fashion benchmarks: direct dominant (41% per Similarweb, 54% industry avg), organic strong due to brand recognition and high domain authority in SEO-visible keywords like 'farfetch'[1][2][4]. Geographic focus (US/UK top) and mature brand support high direct/repeat traffic ratios typical for premium verticals[1][2][5]. Conversion adjusted from Grips ranges (1-1.5% Oct) using Nov data, factoring desktop-heavy sales (67%) and industry norms for luxury (1-2.5%)[3]. All figures represent November 2025 monthly averages, extrapolated conservatively without SEO tools via cross-verified public metrics.