How much money does nordstrom.com make?

Based on our analysis, Nordstrom generates an estimated $50,000,000 in monthly revenue. This estimate is calculated using a combination of traffic data, conversion rate analysis, and average order value metrics. The revenue figure is derived from approximately 50,000,000 monthly visitors with an estimated conversion rate of 2.25%.

How much traffic does nordstrom.com get?

Nordstrom receives approximately 50,000,000 visitors per month. The traffic comes from multiple sources: organic search contributes around 17,100,000 visitors, paid advertising brings in about 13,150 visitors, and the remaining traffic comes from direct, social media, and referral sources.

What is the average revenue for apparel and fashion stores?

Revenue for apparel and fashion stores varies significantly based on factors like market positioning, product range, and marketing strategy. Nordstrom with $50,000,000 in estimated monthly revenue represents a notable player in this space. Top performers in the apparel and fashion sector typically generate anywhere from hundreds of thousands to millions in monthly revenue.

How does nordstrom.com get customers?

Nordstrom acquires customers through a multi-channel approach. Organic search (SEO) accounts for approximately 34.2% of traffic. Paid advertising contributes 0.0% of visitors. The remaining traffic comes from direct visits, social media, and referral sources.

How can I see competitor revenue and traffic?

ConvertMate provides detailed revenue and traffic analysis for ecommerce stores across all industries. You can track any competitor's estimated monthly revenue, visitor numbers, traffic sources, conversion rates, and top-performing products. Our analysis uses multiple data sources including SEO metrics, traffic patterns, and industry benchmarks to provide accurate estimates.

Are these revenue estimates accurate?

These revenue estimates are calculated using industry-standard methodologies, combining publicly available traffic data, conversion rate benchmarks, and pricing analysis. While we use sophisticated AI analysis and multiple data sources to ensure accuracy, actual figures may vary from our estimates. These numbers are designed for competitive research, market analysis, and strategic planning purposes.

Revenue analysis

nordstrom.com revenue estimates

See how much Nordstrom is making with our detailed revenue analysis. Get insights into traffic, conversion rates, and monthly sales performance for apparel and fashion.

$50,000,000

Monthly revenue

50,000,000

Monthly visitors

2.25%

Conversion rate

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Detailed performance metrics

Get the complete picture of Nordstrom's financial performance and traffic analytics.

Monthly revenue

$50,000,000

Estimated total sales per month

Monthly visitors

50,000,000

Total website visitors per month

Conversion rate

2.25%

Visitors who make a purchase

Avg Order Value

$262.50

Average spending per order

Traffic sources breakdown

Key traffic sources analyzed (remaining traffic includes direct, social, and referral visitors)

Organic search

17,100,000

34.2% of total

Paid search

13,150

0.0% of total

Other sources

32,886,850

65.8% of total

Direct, social, referral

Store information

Domain: nordstrom.com
Industry: Apparel and Fashion
Last analyzed: Feb 20, 2026

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About these estimates

Important disclaimer

These revenue estimates are calculated using industry standards, publicly available data, and AI analysis. The actual figures may differ significantly from our estimates. These numbers should be used for informational and competitive research purposes only, not for investment or business decisions.

How we calculate these estimates

Estimates derived from publicly available ecommerce performance metrics and web research data for December 2025, representing the most recent comprehensive monthly figures. Organic search traffic (17.1M) and paid search traffic (13.15K) sourced directly from industry-standard analytics overviews, noting organic as the second-largest channel after direct for premium fashion retailers. Total monthly traffic set at 52.22M visits, benchmarked against apparel industry averages where direct (50-60%) and organic (25-35%) dominate for mature brands like Nordstrom, with adjustments for high brand recognition, US-focused geographic targeting (93% US traffic), and premium market positioning driving strong direct and referral shares. Monthly revenue ($319M), conversion rate (2.00-2.50%, averaged to 2.25%), and AOV ($250-275, averaged to $262.50) pulled from specialized ecommerce revenue trackers, validated against 57M+ sessions and 1.16M transactions reported. Industry benchmarks for fashion ecommerce confirm 2-3% conversion rates and $200-300 AOV for premium department stores, factoring in product mix of high-end apparel, accessories, and beauty with desktop-heavy sales (73%). Store maturity, top category rankings (#11 Apparel globally, #5 US Fashion), and SEO visibility (high authority score) support traffic composition ratios typical for established retailers (organic:p aid ~1000:1, total split direct>organic>referral>social>paid).

Data sources

SEO data

Organic search traffic

AI analysis

Revenue & traffic estimates

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