Kids' Footwear

How Schuhbidu24 launched a 3,000-product catalog online in 1 month

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About

Schuhbidu24 is a German retailer specializing in children's footwear. Selling more than 3,000 products from more than 50 brands like Bugatti, Crocs, and Ecco, Schuhbidu24’s mission is to provide every child with healthy and comfortable shoes for day-to-day life, sports, and holidays.

Case

Originally a physical store, Schuhbidu24 aimed to increase sales selling online. With over 70 collections and 3,000 products, they needed a fast way to do search optimization for hundreds of pages and listings. ConvertMate was the perfect partner to achieve their goal.

Challenges

  • Over 3,000 products and 70 collections
  • Time-consuming search and AI engine optimization
  • Technical on-site changes that require expert guidance

The biggest challenge Schuhbidu24 faced was adapting to trends on AI and search enginges for their product listing. The team uploaded 50 to 100 new products each week and only maintained basic meta fields (size, color, and shoe type) for convenience. They also lacked experience in technical and on-page fixes, making it difficult for the brand to become visible on Google, SearchGPT, and other searches.

With so many products, extensive data, and limited knowledge, optimizing the store manually was a significant struggle.

Solutions

  • Strategic keyword research
  • Crafting product descriptions optimized for visibility
  • Automatic management of meta titles and descriptions

Using ConvertMate keyword research, Schuhbidu24 found the best keywords they could use to improve page visibility. 

We automatically created product descriptions with the right keywords for all 3,000 products. And optimized meta titles and descriptions for important footwear characteristics, such as size, type, and color.

With ConvertMate, Schuhbidu24 handled product listings and search optimization with no manual work, making the process smooth and efficient for driving organic traffic on Google.

Results

  • Completely automated on-page optimization for products and collections
  • Launched a 3000-product store online in 1 month.
  • Increased organic traffic by 486%

Thanks to ConvertMate, Schuhbidu24 successfully launched its offline business online in just 1 month. The store can now add new products and listings almost daily, and we’ll manage its store's BTS automatically. This streamlined approach has not only reduced costs but also led to a remarkable 486% increase in organic reach on their website.

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